Job Summary: The Marketing Services Manager is responsible in overseeing a team of marketing professionals and helping the company increase its revenues by creating a marketing plan that gives the company a competitive advantage. They will be leading the company's advertising services, brand management, market research, product development and management, marketing communications, and public relations.
Duties/Responsibilities:
- Develop and execute strategic marketing plans to achieve company objectives, including brand awareness, lead generation, customer acquisition, and revenue growth.
- Lead, mentor, and manage a team of marketing professionals, providing guidance, support, and fostering a collaborative and high-performing work environment.
- Conduct market research and competitive analysis to identify market trends, customer insights, and opportunities for differentiation.
- Define and articulate the brand positioning, messaging, and value propositions to ensure consistent communication across all marketing channels and touchpoints.
- Oversee the development and execution of integrated marketing campaigns, leveraging a mix of online and offline channels, including digital advertising, content marketing, social media, email marketing, events, and PR.
- Collaborate with cross-functional teams, including product, sales, and creative, to align marketing initiatives with overall business objectives and drive customer engagement.
- Manage marketing budgets, track expenses, and optimize resource allocation to maximize ROI and achieve marketing goals.
- Utilize data and analytics to measure the effectiveness of marketing campaigns, monitor key performance indicators (KPIs), and identify areas for improvement and optimization.
- Stay abreast of industry trends, emerging technologies, and best practices in marketing, and proactively apply insights to enhance marketing strategies and tactics.
- Build and maintain relationships with external partners, agencies, and vendors to leverage resources and drive successful marketing initiatives.
Qualifications/Requirements:
- With a Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 7+ years relevant work experience, with at least 3 to 5 years of demonstrated managerial work managing a team or section of a department **
- Strong strategic thinking and demonstrated expertise in developing and executing comprehensive marketing strategies.
- Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve business objectives.
- Deep understanding of various marketing channels and tactics, including digital marketing, content marketing, social media, email marketing, events, and PR.
- Analytical mindset and proficiency in data-driven decision-making, leveraging data and analytics tools to measure campaign effectiveness and optimize marketing efforts.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Proactive and results-oriented mindset, with a focus on continuous improvement and driving business outcomes.
- Experience in budget management, resource allocation, and vendor management.
- Willing to report/relocate to their office in Legaspi, Bicol (Albay region)** - reimbursed transportation allowance may be provided
