DigiPlus Interactive Corp. (formerly known as Leisure and Resorts World Corporation) is a publicly listed company (PSE: PLUS). With over 20 years of expertise under its belt, DigiPlus ushered its unbeatable dominance in the Philippine retail gaming market by forging an empire of world-class multi-gaming platforms strategically located through a robust distribution network in prime locations across the country.
Job Description:
We are looking for a creative and detail-oriented Marketing Planner to join our team. This role is responsible for developing marketing copy, generating creative concepts for visual materials, and scripting video content. The ideal candidate will collaborate closely with the design department and external agencies to produce high-quality marketing materials. Additionally, the candidate will manage media plans for local platforms like GCash, Joyrider, Grab, and Foodpanda, and act as the key liaison for media-related communications.
Key Responsibilities:
- Create compelling marketing copy and innovative ideas for print and digital materials.
- Collaborate with the design team to produce visually engaging content, ensuring all assets align with the brand's identity.
- Develop video scripts and storyboards for promotional campaigns and digital content.
- Work closely with internal design teams and external vendors to deliver high-quality marketing assets on time.
- Manage media plans with local media platforms (e.g., GCash, Joyrider, Grab, Foodpanda), ensuring effective and efficient communication.
- Serve as the primary point of contact for all media-related collaborations and negotiations.
- Monitor the performance of marketing campaigns, analyze data, and optimize strategies accordingly.
Requirements:
- At least 2 years of experience in marketing planning, content creation, and media management.
- Strong skills in copywriting, visual concept development, and video scriptwriting.
- Experience working with local media platforms (e.g., GCash, Joyrider, Grab, Foodpanda) is a plus.
- Excellent communication and project management skills, with the ability to manage multiple projects simultaneously.
- Ability to collaborate effectively with internal teams and external agencies.
- Fluency in both written and spoken English.
Preferred Qualifications:
- Proven experience working on both online and offline campaigns.
- Familiarity with the local media landscape and managing media campaigns.
- Strong attention to detail and a good sense of design aesthetics.
- Knowledge of Chinese is a plus.