Marketing Officer

The SSI Group is the Philippines largest specialty retailer, with an established brand portfolio that includes some of the world's most recognized international brands. We lead the country's specialty retail market through the size and breadth of our brand portfolio and store network, with 96 brands and 555 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories.

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MARKETING OFFICER

A. Advertising

1. Plotting of annual media calendar and execution of ad plans

• Above The Line print, billboard, radio, TV
• Below The Line digital, social, bus wrap, catalogues, direct mails, emailers, flyers, etc.

B. Public Relations

1. Plotting of annual PR calendar, conceptualization, and execution of PR plans
2. Press Kit production
3. Media Monitoring and Editorial Reports
4. Others: Press Samples, Features, VIP Dressing, and Photoshoots/Cover Shoots

C. Events

1. Plotting of annual event calendar, conceptualization, and execution of event plans
2. Create event decks
3. Post-Event Report
4. Post-event deck

D. Promotions

1. Plotting of annual promotions, conceptualization, and execution of promo plans

E. Social Media and Digital Marketing

1. Management and maintenance of brands Facebook (local) accounts
2. Social Media Reports
3. Electronic Direct Mailers/ E-Newsletters
4. EDM Metrics Report

F. CRM

1. Conceptualization and proposal of VIP/Loyalty Programs
2. CRM Campaigns
3. Regular SMS blasts

G. Budget Management

H. Assessment/Analysis