Marketing Officer Job Description
Develops and implements the marketing strategies to promote our products and services across various channels on traditional and digital platforms. Creates engaging campaigns, analyzes market trends, and executes various marketing activities to attract and retain customers. Assesses the performance of each campaign and applies key learnings to succeeding campaigns. The role requires creativity, analytical skills, excellent communication skills, deep understanding of consumer behavior and the digital marketing ecosystem and strategies, and a passion for driving results.
Marketing Officer Job Responsibilities:
Develop and implement marketing strategies to promote all products and services and increase brand awareness, demand, and sales.
Plan, manage, execute, and optimize marketing campaigns in traditional and digital platforms (e.g., Google, Facebook, Instagram) to drive traffic, leads, and sales.
Create compelling and engaging content for marketing materials such as, but not limited to, our website, social media channels, email campaigns, and other marketing platforms.
Conduct market research to identify trends, competitors, and customer preferences. Analyze data to measure the effectiveness of marketing campaigns and make data-driven decisions.
Ensure consistency in branding across all marketing channels and materials. Protect and enhance the company's brand reputation through strategic marketing initiatives.
Utilize digital marketing tools and platforms such as SEO, SEM, email marketing, and social media advertising to reach target audiences and drive engagement.
Monitor and analyze key performance metrics (e.g., cost per message, website traffic, conversion rates, ROI) to measure the effectiveness of digital marketing efforts.
Prepare regular reports on marketing performance, including key metrics, insights, and recommendations for improvement.
Manage marketing budgets effectively, ensuring that resources are allocated efficiently to maximize ROI.
Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies to enhance our online presence.
Collaborate with cross-functional teams (e.g., sales, design, product development) to ensure alignment of marketing initiatives with overall business objectives.
Build and maintain relationships with customers, vendors, and partners to enhance brand visibility and drive business growth.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.
Proven experience in marketing, with a focus on campaign planning and execution and a strong understanding of SEO, SEM, social media marketing, email marketing, and other digital channels.
Strong communication, writing, and presentation skills.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Facebook Business Suite, Tiktok, GoDaddy).
Analytical mindset with the ability to interpret data and generate actionable insights.
Creativity and innovation in developing marketing strategies and campaigns.
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
Strong organizational and project management skills.
Knowledge of industry trends and best practices in marketing.
Job Type: Full-time
Pay: Php20,
- 00 - Php30,000.00 per month
Benefits: - Company Christmas gift
Free parking Opportunities for promotion
Staff meals provided
Schedule:
Supplemental pay types: Overtime pay
Experience:
- Marketing: 2 years (Preferred)
Job Type: Full-time
Pay: Php20,000.00 - Php30,000.00 per month
Benefits:
On-site parking- Opportunities for promotion
Paid training
Schedule:
Supplemental pay types:
Overtime pay
Experience:
Marketing: 1 year (Preferred)
