Marketing Manager

JOB SUMMARY:

The Marketing Manager is responsible for the overall direction and execution of Capital. S/he will direct the creation and implementation of marketing plans, develop an engaging consumer experience, determine preferred store locations, and achieve sales targets. The Marketing Manager conducts market research to come up with efficient and effective brand strategies. S/he collaborates with Merchandising to come up with compelling product stories that resonate with the target market.

DUTIES &RESPONSIBILITIES:

1. BRAND MANAGEMENT

Develops brand strategy, including the setting of voice, guidelines, vision, and value proposition

Plans and executes all communications and media actions on all channels, including online, social media and brick and mortar operations

Comes up with seasonal campaigns

Champions store experience execution via visual merchandising and marketing communications

Assists with product development, pricing, and new product launches as well as developing new business opportunities

Directs and manages promotional collaterals to establish and maintain product branding

Manages the budget for advertising and promotional items

Conducts competitor and customer insights analysis

Analyzes sales data relative to marketing efforts made

Liaises with brand partners to create campaigns and give marketplace feedback

2. DIGITAL MARKETING

Oversees the development of e- marketing content and exploration of sales channels

Designs, builds, and maintains a workable digital marketing strategy that encompasses social media platforms, paid ads, SEO/SEM, and email marketing.

Reviews brand message regularly to ascertain integrity and consistency

Measures and reports the performance of digital marketing activities and compare the results against KPIs.

Analyzes data and identify opportunities to improve performance and optimize spend

Evaluates customer experience across multiple channels and touchpoints

Identifies emerging trends and technologies and provide perspective for adoption where appropriate

3. DEPARTMENT MANAGEMENT

Collaborates with team members & provide guidance to the design and implementation of marketing campaigns

Works closely with other departments and third-party vendors to align campaign information and execution

Trains, monitors, coaches, and evaluates team members

Provides relevant information, educational opportunities, and experiential growth opportunities to team members.

4. GENERAL

Preparesbudgetsandmonitorsexpenses

Maintainstheconfidentialityofall informationanddocumentshe/shehasaccesstoinsidetheCompany

AdherestothestandardssetbytheCompanyonworkattitudeand ethics,properuniform,and performance,including theTOPVision,MissionandValues

Performsothertasksthatmaybe deemednecessarybythesuperior from timetotime

REQUIRED COMPETENCIES (skills, knowledge, etc.):

1. Highly organized and able to multitask

2. Knowledge of Microsoft Office applications such as Outlook, Word, Excel and PowerPoint

3. Well-versed in social media and web analytics

4. Excellent communication and people skills

5. Creativity and commercial awareness

6. Capacity to inspire, coach, and lead team members

7. Ability to quickly adapt to change

8. Extensive experience in creating marketing campaigns, strategies and plans and content marketing

9. Market familiarity

10. Able to identify target audiences and devise campaigns that engage, inform, and motivate

QUALIFICATIONS:

Education &Training:

Bachelor's or master's degree in management, marketing, or a related field

Work Experience:

At least 3 years experience in Marketing positions (preferably in Retail Marketing or Brand Management)

Experience in managing multiple projects, including simultaneous task assignments

Exposure to interacting with senior management

Experience in managing a team of at least 5 people

Demonstrable experience in managing SEO/SEM, marketing database, email, and social media advertising campaigns