The role requires developing, implementing, analyzing and managing digital marketing campaigns across different marketing channels like Paid, CRM and Organic. This person will play a crucial role in driving online brand presence, increasing customer engagement, and ultimately achieving business objectives. Will need to work closely with cross-functional teams to ensure cohesive and impactful digital initiatives
INTERACTION -
Department Heads, Country Manager, Regional Marketing Team, Vendors, Property Owners, Analytics team
REQUIREMENTS :
Education -
Bachelor Degree in any Business-related courses
MBA strongly preferred
Job Related Experience - At least 7 years experience in Digital Marketing and Brand building
Business Understanding - Experience in Performance, CRM, Social Media and Organic Marketing
Other Skills -
Excellent People Management
Analytical thinker with superior problem-solving skills
Ability to thrive in high-pressure situations
Outstanding negotiation skills
Strong working knowledge in Google Hotel ads and Listings
Strong experience in digital marketing campaigns via Facebook, Google, and programmatic channels
Responsibilities
Job Knowledge -
Build and manage acquisition campaigns across various channels including social media, SEM, and display to drive revenue and increase ROI.
Drive optimal performance of Display Ads, Social Networking Ads, Programmatic, SEO, SEM, CRM
Oversee the creation and optimization of compelling content for various digital platforms.
Lead CRM campaign strategies and implementation across segments
Develop and implement social media strategies to build brand awareness and engagement
Analyze and optimize campaign performance based on data-driven insights and strategy using data analytics
Identify marketing performance issues and pinpoint root cause for analysis
Deliver quantifiable improvements in ROI and cost per conversion across all channels
Identify trends, analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations on most effective digital formats and investment.
