Key Areas of Accountability:
Taking a leading role in building the business.
Leads the development of the brand's Integrated Business Plan in alignment with cross functional teams.
Gathers actionable HCP and consumer insights to convert into effective strategies and programs
Works with cross functional teams to create building blocks to deliver consumer consumption.
Creates root cause analysis of business gaps and proposes recovery action plan as needed.
Recommends project proposals to fuel brand growth.
Ensures effective utilization of budgets
Motivates and drives direct reports and cross functional teams
Committed to self-development and success
Provides clear and inspiring direction and objectives to stakeholders
Skilled in delegating to and developing assistants to maximize total Brand output
Able to bounce back from business setbacks
Able to multitask with clarity on key priorities
Listens, understands and works with team to address both business and personal issues as needed
Managing and developing people.
Taking an active, responsible role in effectively training and motivating others to get results
Develops effective ways to teach new skills to subordinates
Makes a positive contribution to a struggling subordinate
Keeps the agency partners and cross functional teams well-informed, motivated and productive
Takes the lead in showcasing best practices
Thinking analytically, strategically, creatively and practically.
Thoroughly understanding consumer needs and attitudes and competition to develop effective brand strategies and business plans
Being able to think strategically to drive business growth both in short and long term
Develops an ability to evaluate copy beyond basic rules to judge its overall effectiveness, develops an instinctive feel for good copy
Scrutinizes available sources of ideas - other brands, competition, support/staff groups - for ideas that might be useful
Strengthens the Masterbrand and ensures that all communication materials are aligned to it.
Communications.
Skilled in communicating to Management, both orally and in writing
Able to resolve conflicts in a mature and objective way
Makes articulate evaluations of campaigns or projects
Delivers results.
Sets clear, ambitious but achievable KPIs and consistently achieves measurable business results
Creates clear problem statements and drives business turn around
Ensures available resources are deployed against efficiently to maximize ROI
Job Specification
Knowledge & Experience:
At least 10 years experience in brand management, campaign development and execution, omnichannel promotion, research, brand sales and share analysis, sizing and forecasting. Experience in managing or supervising direct subordinates is an advantage. Proven success record in business turn around. Preferably, with experience in medical marketing or ethical marketing
Strong leadership with demonstrated financial and management skills
Competencies required:
Human Relations Skill
Being able to build and maintain productive relations with external and internal partners
External Customers: Agency partners, Ethical and consumer KOLs
Internal Customers Trade Sales, Ethical Sales, Channel Marketing, COMEX, Finance, Regulatory/Medical, Supply Chain, HR, OEC
Problem Solving Skills
Able to evaluate the total business objectively and isolate key problems/opportunities (e.g. non-achievement of sales target, poor results of a marketing program that was implemented, etc.)
Minimum Qualification:
Must have a Bachelor Degree in Business, Management or Marketing. A Master's Degree is preferred but not required
