About Fredley Group of CompaniesWe are a food and restaurant service established in 2014 by one of the youngest entrepreneurs in the Philippines, Avin Ong. We are a Philippine-based master franchise of more than 205 restaurants and cafes nationwide. These brands include Macao Imperial Tea, New York Fries and Dips, Nabe Japanese Izakaya and Hotpot, Mitasu Yakiniku, Liang Crispy Roll, Cafe Kitsune, and 11 Bakes.
For more details, please check our website at www.fredleygroup.comand follow us on our LinkedIn page at https://www.linkedin.com/company/fredley-group-of-companies/.
Job Title: Marketing Manager
Reports to: Top Management
Work Schedule: Monday - Friday, 9:00am - 6:00pm
The role focuses on creating visual marketing communications and materials for the company's branding and publicities through different mediums.
- Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists, and convention businesses to promote as a must-have.
Responsible for developing and implementing marketing strategies for the brand, including digital marketing planning, execution of brand campaigns, and deployment of strategies and tactics across social media, digital, and creative design functions.
- Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long-term, to increase revenue, generate foot traffic, and build awareness.
Plan and implement promotional campaigns to build awareness and drive visitation.- Manage and monitor all digital marketing campaigns, paid social, email, and traditional OOH media campaigns to leverage maximum ROI.
Develop on-site marketing and communications programs to maximize in-building conversion.
- Build a strong and engaged influencer program to build brand awareness and create user-generated content.
Manage outside agencies to direct support for PR, digital and email marketing, SEO, search, content creation, and creative campaigns.- Oversee all reputation and citation management on Google and other digital platforms.
In collaboration with the digital marketing manager, he/she will manage all social media strategies to grow organic and paid social media channels.
- Work with the social media team in planning and executing content strategy for all digital channels.
Proactively keep abreast of current trends and events in marketing, social technologies, new media, and relevant industries.- Measure the performance of all marketing programs and communicate results to management.
- Bachelor's Degree (or equivalent) in Marketing, Business Administration, Communications, Media, or any related field.
You have 5-8 years of related working experience in the food and beverage industry or similar industry- You are well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry or related industries.
Excellent project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.
- Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.
A team player, willing to do anything to get the job done.- Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and collaborate closely with multiple business units.
We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows:
- Government Mandated Benefits
Performance Incentives- Healthcare/HMO (Upon regularization)
and More!
For this role, please submit your resume. There would be an initial screening from our Talent Acquisition Team and a final interview with the Hiring Manager.
Please note that we will only reach out to candidate/s who passed our paper screening.
Send your application now or refer a candidate to us! Thank you very much!
Job Types: Full-time, Permanent
Pay: From Php40,
- 00 per month
Benefits: - Company events
Health insurance
- Promotion to permanent employee
Schedule:
Supplemental pay types:
Performance bonus
Experience:
Marketing: 5 years (Preferred)
