Marketing Manager

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract and retain customers. This role requires a deep understanding of the local market, excellent communication skills, and the ability to work collaboratively with cross-functional teams. The ideal candidate will have a strong background in digital marketing, brand management, and market research.

• Key Responsibilities:

• Develop and Implement Marketing Strategies:

Create comprehensive marketing plans that align with top of the funnel requirements of the whole sales funnel of the company.

• Identify target markets and develop strategies to engage them effectively.

Implement a community-led growth strategy

• Brand Management:

Enhance brand awareness and ensure consistent messaging across all channels.

• Develop and maintain brand guidelines to ensure uniformity in communication

• Digital Marketing:

Manage and optimize digital marketing campaigns, including social media, email marketing, and SEO.

• Analyze digital marketing metrics to measure the success of campaigns and adjust strategies as needed.

• Market Research:

Conduct market research to identify trends, customer preferences, and competitive landscape.

• Use data-driven insights to inform marketing strategies and decisions.

• Content Creation and Management:

Oversee the creation of engaging content for various platforms, including blogs, social media, and promotional materials.

• Collaborate with designers, writers, and other team members to produce high-quality content.

• Event Management:

Plan and execute promotional events, trade shows, and product launches.

• Manage event logistics, including vendor relationships and budget.

• Customer Relationship Management:

Develop and implement customer retention strategies to build loyalty and repeat business.

• Handle customer feedback and work with the team to improve customer satisfaction.

• Budget Management:

Develop and manage the marketing budget, ensuring cost-effective strategies and maximizing ROI.

• Track expenses and report on the effectiveness of marketing initiatives.

• Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field.

• Minimum of 5 years of experience in marketing, with a focus on digital marketing and brand management.

Proven track record of developing and executing successful marketing campaigns.

• Strong analytical skills and ability to interpret market data.

Excellent written and verbal communication skills.

• Proficiency in marketing software and tools, including CRM, analytics, and content management systems.

* Ability to work independently and as part of a team in a fast-paced environment.

Job Type: Full-time

Schedule:

• Day shift

Application Deadline: 07/31/2024