Overview:
Join our growing team , be our Marketing Manager - Demand Generation!
Position Overview
Manages the marketing activities and programs for the organization. Develops and implements marketing plans to serve the business objectives. Stays abreast of changes in the marketing environment and coordinates market research projects. Selects and manages ongoing relationships with different marketing vendors. May oversees advertising, events and public relations.
Responsibilities & Qualifications:
A Day in the Life
Ensures that project/department milestones/goals are met and adhering to approved budgets
Grow pipeline by creating, executing and leading the demand generation strategy across multiple personas and at every stage of the buyer's journey with clear goals, objectives, strategies and tactics
Position the brands and products in the division with clear value propositions in the market.
Maintain competitive analysis and customer segment understanding to formulate and execute positioning of products, messaging, sales enablement and go-to-market strategy
Define and direct marketing programs for demand creation, lead generation and interface with division sales leader and sales team for lead tracking and management
Work closely with key internal and external stakeholders to create campaign strategy, best practices and trend analysis
Ensure sales and marketing alignment of priorities, adjusting as required by changing market conditions, customer insights and/or emerging opportunities
Collect, consolidate and generate weekly marketing Key Performance Indicators (week, month and quarter focus) and roll up each week's numbers to Marketing Management
Compile key pieces of information related to performance against marketing objectives to be reviewed by Management
Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
Act as the traffic manager for all advertising commitments, making sure marketing teams deliver on time, advertising is tracked, and publications are paid
We would love to chat if you have...
Experience
3-5 years of experience in Marketing related functions with a B2B software company or SaaS
BA/BS in Business, Marketing, Communications, or related field desired
Computer Technical
Proficient in Office 365 - Microsoft Word, Excel, PowerPoint, Outlook
Demonstrate ability to learn and understand basic office software applications
Other Skills
Excellent verbal and written communication, organization and follow up skills
Excellent relationship building skills and ability to work both individually and as a member of a team are necessary
Ability to work effectively within a fast-paced, deadline-driven environment
Strong problem solving and analytical skills with keen ability to deal with detailed, and sometimes ambiguous, information
Skilled at interacting with employees at all levels within the organization
Total Rewards:
About Us
Community Brands leveling the playing field between for-profits and purpose-driven organizations
Community Brands provides a connected network of solutions that enable mission-driven organizations to thrive. Our software powers non-profits, associations, and K-12 schools to engage the people they serve through programs and events, raise funds to enable their mission, and manage their financials and operations. Our family of brands are bound by a common purpose to serve the organizations that make our communities a better place to live. With over 1,600 employees in the US, Canada, UK, Australia, India, and the Philippines, we know that our success is driven entirely by the people of Community Brands. Through professional opportunity, we strive to give each person a clear path to success and personal growth. We embrace diversity and believe that our differences in experience and perspective are the key to our sustained success.
Why work here
Good People, Doing Good Things: Employees at Community Brands are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.
At Community Brands, a great company awaits you...
Market-Competitive Compensation
Generous Allowances & Benefits
Quarterly Performance Bonus
Flexible Planned Paid Time Off
Annual Leave Credit Conversion
Medical Insurance
Dependents HMO Coverage
Dental Coverage
Comprehensive Life Insurance
Casual Environment
Purpose-Driven Culture
Work-Life Balance
Passionate About Community Involvement
Equal Opportunity Employer
All persons hired will be required to:
verify their identity,
verify they are eligible to work, without sponsorship, in the country they are to be employed in, and
complete any required employment eligibility verification form upon hire.
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