Job Description:
The role shall craft the annual marketing plan and framework based on the company's growth plan for the Philippines as well as be the driving force behind the growth of the brand in the country.
The role will need to work closely with the other Commercial departments (Sales, Retail, and other business units) to align strategy and initiatives.
The role will also be overseeing the different marketing categories such as Performance Marketing, Brand Marketing, CRM, and Events as well as be tasked with developing the marketing team for these.
Main Duties:
- Develop, execute, and iterate the marketing strategy (offline and online) for the brand as well as for Ninja's suite of consumer products.
- Building a framework for campaign development and launching these based on business goals.
- Managing all marketing for the company and activities within the marketing department
- Supporting sales and lead generation efforts through different marketing channels
- Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.
- Developing the marketing activities for the company in line with company objectives
- Coordinating marketing campaigns with sales activities
- Monitor campaign performance and iterate strategy accordingly to increase marketing efficiency and achieve business objectives
- Communicating marketing plans across the necessary stakeholders (Commercial and Finance)
- Overseeing the company's marketing budget.
- Responsible for Ninja Van's brand and positioning in the market
- Ensuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.
- Being responsible for brand management and trademark identity.
- Planning and conducting suitable online and offline marketing campaigns with a budget.
- Oversee the creation and publication of all marketing material (POSM, leaflets, etc.) in line with marketing plans.
- Monitor and report on the effectiveness of marketing activities.
- Manage, supervise, and partially execute all phases of market research studies: proposal, design, programming, questionnaire preparation, analysis, report writing, and presentation
- Market analyst: customer needs, competitor's strengths, and weaknesses
- Makes use of competitor analysis and market trend information to develop marketing and product strategy.
- Develop and manage the marketing team across different channels.
Minimal Qualification:
- Logistics Experience is a big plus
- At least 6 to 10 years of extensive experience in sales, marketing, advertising, and brand management in a leadership role
- Experience in e-commerce, creative agencies, or industry-leading companies.
- Strategic, innovative, and creative personality with a strong business acumen
- A passion for working in and managing a fast-paced, collaborative environment
- Adept multitasker with the ability to quickly prioritize and effectively delegate tasks
- With a relevant product and industry knowledge
- Excellent verbal and written communication and a creative thinker.
