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Eclaro Business Solutions Incorporated

Marketing Data Manager

Eclaro Business Solutions Incorporated
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Exp: 0-2 Years
Philippines

Recruitment/Staffing/RPO

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Job Description

Role Title: Marketing Data Manager

ECLARO: A quick Summary

ECLARO is an award-winning professional services firm headquartered in New York City and operating in the U.S., Canada, UK, Ireland, Australia and the Philippines. We are dedicated to a singular purpose: providing the Right People to meet every client's needs and solve business challenges through strategic staffing, permanent placement, custom outsourcing & offshoring. Utilizing our proprietary TRINIT-E Service Maturity Model, we help clients implement programs to promote innovation, automation and process improvement.

About the role:

We are seeking a detail-oriented and tech-savvy Marketing Manager-Data Strategy, Acquisition, & Enablement to join our dynamic Revenue Operations team (marketing, sales, underwriting). In this strategic role, you will oversee a global team responsible for building high-quality outbound prospect lists and optimizing data collection processes for sales and marketing campaigns. Your efforts will support sales and marketing teams with precise, segmented contact data to drive successful outbound campaigns, ensuring that our B2B outreach is targeted, efficient, and data-driven.

Key Responsibilities:

1. Team Leadership & Management:
  • Oversee and manage a remote, global team consisting of data analysts responsible for acquiring organizing, and enriching target data.
  • Provide guidance, mentorship, and performance oversight to the team, ensuring alignment with organizational goals and standards for data accuracy, compliance, and enablement.
2. Marketing Data Strategy & Target Audience Acquisition:
  • Develop and implement a strategy and scalable process for the collection, management, and use of acquisition marketing data.
  • Lead efforts to research and curate highly accurate B2B prospect lists using various sources (e.g., databases, tools, LinkedIn, etc.).
  • Ensure all prospect data, including company details, contact information, and job titles, is up-to-date and relevant.
  • Perform data enrichment, cleaning, and deduplication to maintain the integrity of prospect lists.
  • Segment lists based on target industries, company size, location, and other key criteria for optimal campaign performance across marketing, lead generation, and sales team channels.
3. Campaign Data Management & Enablement:
  • Collaborate with sales and marketing teams to align list-building efforts with campaign goals and outreach strategies.
  • Manage daily and weekly data imports and exports of targeted lists between CRM systems and other marketing/sales platforms (Salesforce, HubSpot, etc.) to enable outbound email marketing and telemarketing phone calls.
  • Track and monitor list performance, providing insights and reports on key metrics such as open rates, conversion rates, and resultant lead generation.
  • A/B test lists and optimize them based on performance outcomes and feedback from the sales and marketing teams.
4. Data Tools & Software Utilization:
  • Utilize a variety of tools (e.g., Data Axle, InsuranceXdate, ZoomInfo, Apollo, Lusha, LinkedIn Sales Navigator) to extract and organize prospect data efficiently.
  • Stay current with the latest tools and best practices for B2B list building, continuously optimizing processes for greater accuracy and efficiency.
5. Collaboration & Communication:
  • Work closely with marketing, sales, and revenue operations teams to ensure list segmentation aligns with outbound campaign strategies, including email marketing and outbound prospecting phone calls.
  • Support the sales team by identifying new lead opportunities and refining outreach approaches based on list performance analysis.
6. Compliance & Data Privacy:
  • Ensure compliance with all relevant data protection regulations, including GDPR and CCPA, in managing and utilizing prospect data.
  • Maintain secure handling of all data and adhere to company data privacy standards.
Qualifications
  • Bachelor's degree in business, marketing, data management, or a related field (or equivalent work experience).
  • Proven experience in outbound B2B list building, data management, or similar roles.
  • Experience managing a global team and leading data collection initiatives.
  • Proficiency with CRM systems (Salesforce, HubSpot) and data collection tools (ZoomInfo, Apollo, LinkedIn Sales Navigator).
  • Strong analytical skills, with the ability to manage large datasets and provide actionable insights.
  • Excellent attention to detail and a methodical approach to data management and organization.
  • Ability to collaborate effectively across teams and adapt to changing priorities in a fast-paced environment.
  • Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling prospect data.
Preferred Skills
  • Experience working in B2B SaaS, insurance, or technology industries.
  • Knowledge of advanced data analysis tools such as Excel, Google Sheets, or SQL.
Benefits
  • Competitive salary and performance-based bonuses.
  • Flexible working arrangements (remote options available).
  • Opportunities for professional growth and development.
  • Health, dental, and vision insurance.
  • Paid time off and company holiday

More Info

Industry:Recruitment/Staffing/RPO

Function:Marketing

Job Type:Permanent Job

Date Posted: 01/10/2024

Job ID: 94613307

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About Company

Eclaro Business Solutions Incorporated
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Eclaro is an IT & Business recruiting and staffing firm, headquartered in New York NY, with 3 offices in Metro Manila, providing highly qualified IT talent and business professionals for clients in the United States, Canada, Europe, Australia, New Zealand and South Africa.

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