St Trinity Property Group is a leading company in the real estate industry, committed to providing exceptional services and experiences to our clients. We are looking for a Marketing Automation Specialist to join our dynamic team. This individual will be responsible for managing and executing our marketing automation strategies to enhance our customer engagement and drive business growth.
Responsibilities:
- Develop and implement marketing automation strategies, including email marketing, SMS campaigns, and automated marketing journeys, tailored for both the real estate and wedding industries.
- Design and set up email sequences (journeys) to nurture leads and convert them into customers.
- Conduct ongoing research on best practices in marketing automation, staying up-to-date with industry trends and technologies.
- Optimize email campaigns based on performance metrics to increase open rates, click-through rates, and conversions.
- Manage and set up forms on the company website to capture leads effectively.
- Create and maintain reports on marketing automation performance, providing insights and recommendations for improvement.
- Collaborate with the marketing team to ensure alignment with overall marketing strategies and goals.
- Test and optimize marketing automation workflows to ensure efficiency and effectiveness.
- Manage the segmentation of the contact list for targeted marketing efforts.
- Ensure compliance with email marketing and privacy laws and regulations.
Requirements
- Bachelors degree in Marketing, Business, or related field.
- Minimum of 3 years of experience in marketing automation, preferably with specific experience in the real estate and wedding industries.
- Proficiency in marketing automation software (e.g. Zoho, Klaviyo, Campaign Monitor, HubSpot, Marketo).
- Strong understanding of email marketing and SMS campaign strategies and best practices.
- Experience with setting up and optimizing marketing automation workflows and email sequences.
- Knowledge of web forms integration and lead capture strategies.
- Ability to analyze and interpret marketing data to drive decision-making.
- Excellent communication and project management skills.
- Creative thinker with strong problem-solving abilities.
- Familiarity with GDPR and other relevant data protection regulations.
Benefits
- Competitive salary and benefits package.
- Opportunity to work in a dynamic, fast-paced environment.
- Professional development and career growth opportunities.
- A supportive team and a culture of innovation.
