Marketing Automation Specialist

We are Lumify

It's not a word you'll find in the dictionary, but it's a word that means a lot to us. We define Lumify as the process of illuminating lives through learning. It's about striving to be smarter, to do better, to go further, and to shine brighter. Our purpose is to turn change into opportunity by upskilling the world for tomorrow.

From first-time students to career-changers, upskillers to promotion-seekers, and support techs to CTOs, we encourage modern learners to embrace change and turn it to their advantage. We empower them to decide when and how they learn.

Winner of Employer of Choice in the Australian Business Awards 2023 and Winner of Best Place to Work in the AFR Boss Awards 2023.

What's the opportunity

We are seeking a skilled Marketing Automation Expert proficient in Microsoft Dynamics to join our team. As a crucial member of our marketing department, you will play a pivotal role in leveraging Microsoft Dynamics to automate, optimize, and streamline our marketing processes. Your expertise will drive efficiency, enhance customer engagement, and contribute to the overall success of our marketing initiatives.

What will you do

Microsoft Dynamics Configuration and Customization:

• Configure and customize Microsoft Dynamics to align with marketing automation goals and objectives.
• Implement and maintain marketing automation functionalities within Microsoft Dynamics, including workflows, campaigns, and lead scoring models.

Integration and Data Management:

• Integrate Microsoft Dynamics with other marketing platforms and tools to ensure seamless data flow and synchronization.
• Manage data within Microsoft Dynamics, ensuring accuracy, completeness, and compliance with relevant regulations (e.g., GDPR, CCPA).

Campaign Management:

• Design, execute, and optimize automated marketing campaigns leveraging Microsoft Dynamics capabilities.
• Monitor campaign performance metrics, analyze results, and provide actionable insights for continuous improvement.

Lead Nurturing and Management:

• Develop lead nurturing strategies using Microsoft Dynamics to engage prospects at various stages of the customer journey.
• Implement lead scoring methodologies to prioritize leads and enhance sales readiness.

Reporting and Analytics:

• Create reports and dashboards within Microsoft Dynamics to track key marketing metrics, campaign effectiveness, and ROI.
• Perform data analysis to identify trends, patterns, and opportunities for optimization.

Training and Support:

• Provide training and support to marketing team members on Microsoft Dynamics usage, best practices, and new features.
• Act as a subject matter expert, offering guidance and troubleshooting assistance as needed.

What have you accomplished

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
• Proven experience working with CRMs in a marketing automation capacity.
• Strong understanding of marketing automation principles, strategies, and best practices.
• Proficiency in configuring and customizing Microsoft Dynamics for marketing automation purposes.
• Excellent data management skills with a keen attention to detail.
• Analytical mindset with the ability to derive insights from data and translate them into actionable strategies.
• Effective communication skills with the ability to collaborate cross-functionally and convey complex concepts to stakeholders.
• Relevant certifications in Microsoft Dynamics or marketing automation platforms (e.g., Dynamics 365 Marketing) are a plus.

Why are we the right fit for you

• Generous remuneration!
• We are flexible; with our hybrid model, work in our campus 3 days per week and 2 days at home
• We are learning obsessed; attend all our courses at your fingertips free of charge
• We are people centered; access products, tools, resources and leave to keep you and your family happy and healthy
• We are change makers; we operate collectively under 5 impact areas of people, customers, governance, environment and community
• We celebrate you; our people do incredible work and deserve great rewards

Lumify's culture is driven by a shared passion for change. Nothing stands still in the world of technology, and nor do we.

About Lumify Group

With over thirty years tech expertise under our belts, we're the original early adopters. We're on a mission to narrow the digital skills gap: to equip people with the expertise and knowledge they need to flourish in a future where technology rules.

Through our three core brands - Lumify Learn, Lumify Work and Lumify People - we're able to deliver on the full spectrum of IT training. So no matter what your skillset, where you are in the world, or how you prefer to learn, we can make it happen.

At Lumify, we transform our team and supercharge our own careers. We recognise incredible achievements, we invest in the hard and soft elements of professional development, and we help you go further, faster.

If that sounds like something you'd like to be a part of, we'd love to hear from you. Today, over 200 likeminded individuals work across the APAC region, visit our careers website to learn more about culture and opportunities at Lumify Group.

By submitting your application, you agree that Lumify Group may collect your personal data for recruiting and related purposes. Due to the nature of our customer contracts, if successful in employment, you consent to our employment screening process in which reference checking is required.

We are Lumify. Together, we are shining a light on future learning.