Job Summary:
The Marketing Analyst II is responsible for driving the development and execution of marketing strategies and campaigns, including copywriting, project management, and event management. They will collaborate with cross-functional teams, utilize Salesforce and Pardot to manage campaigns and to monitor/analyze campaign performance and effectivity. They will also consistently support Marketing Managers in their project needs and asks. Additionally, they play a key role in stakeholder management, building relationships, and ensuring alignment with business objectives while fostering a culture of continuous learning and team development.
Accountabilities:
Copywriting & Content Creation:
Write compelling emails, landing pages, and social media copies.
Develop thought leadership ideas and brainstorm campaign topics.
Generate creative and innovative ideas for impactful marketing campaigns.
Marketing Strategy & Development:
Assist in developing brand positioning, competitive assessments, and customer segmentation.
Support Marketing Managers/s in developing and managing marketing initiatives and campaigns based on business objectives.
Assist in new product launch plans and rollouts.
Support the development of brand architecture and brand equity.
Project Management & Coordination:
Manage multiple marketing projects from start to end.
Coordinate with marketing and cross-functional teams (Graphic Designers, Web Development, etc.) to prioritize projects and see it to completion.
Support and update Marketing Managers on plan development and execution.
Manage various events (webinars, tradeshows, conferences) from start to end.
List Management, Data Analysis & Reporting:
Utilize Excel, Salesforce and Pardot to manage/review customer lists
Ensure proper targeting of emails by working with the list management team to generate quality lists
Leverage tools and reports to track marketing effectiveness and generate A/B Testing ideas
Assist in developing executive reports, financial analysis, and marketing dashboards
Event Management:
Support events including creating marketing assets for pre-event and post-event comms, lead monitoring, and data entry
Coordinate with sales and product teams
Manage key events and utilize tools like Zoom or GoToWebinar for webinars
Team Support & Upskilling:
Upskill team members where necessary
Assist supervisor, stakeholders, and team in operational or ad hoc tasks
Execute special projects as needed
Stakeholder Management:
Build and maintain relationships with key stakeholders
Communicate effectively with stakeholders to gather requirements and feedback
Ensure alignment of marketing strategies with stakeholder expectations and goals
Qualifications:
Bachelor's degree holder
3 - 5 years experience in campaign management / Marketing focused experience.
Was able to handle marketers / execute marketing two or more channels from start to finish.
Has good project management skills, with emphasis on task traffic coordination (Basic to advance)
Experienced A/B Testing
Knowledge in copywriting emails, Salesforce, Monday.com, and Pardot is a plus
Must be in current role for 1 year
Must not have received any Disciplinary Action within the past 12 months
Must not have any Attendance and Punctuality issues in the past 12 month
Must have a Successful or above rating in the last Enabling Performance cycle
LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-
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