Responsible for utilizing various market research tools (including but not limited to qualitative/ quantitative research, syndicated data, desk research, government/ agency surveys) in managing market research initiatives to deliver actionable insights and support strategic and tactical business initiatives across the bank. The role will act as a subject matter consultant to Consumer, Segment, Product and Channel Groups and work with them in identifying and implementing research needs.
RESPONSIBILITIES
- Utilize business knowledge and collaborate with SPCs to build and facilitate appropriate research plans and design individual and/or syndicated studies, customized consumer research and ideation programs
- Synthesize consumer/ market research studies (qualitative, quantitative, desk/ competitive research) to keep SPCs abreast of market and competitor activities, identify opportunities for growth and improve product and/or service portfolio and operations process
- Recommend the appropriate research methodology/ approach for market research studies to deliver based on business need
- Define and execute research studies/ programs are delivered based on agreed specification and timeline to answer business and research objectives
- Act as the primary contact for third party/ market research agency partners and work closely with them to ensure appropriate qualitative/ quantitative tools, methodologies and cost are aligned with research needs
- Collaborate/ work with other data insighting teams within and outside the organization (Marketing Group, BPI, Ayala Knowledge sector) to address business needs
- Understand research requirements and identify appropriate research plan to address business need
- Lead the end-to-end research implementation including but not limited to research brief review, questionnaire/ interview guide creation, fieldwork execution, report writing/ third party report review and insight/ recommendation presentation to key research/ project stakeholders
- Ensure regular budget availment and accrual, spend monitoring, vendor accreditation and service agreement completion
- Create comparative offers/ rate cards of quantitative research agency for a structured view of options for optimal research and vendor recommendation
QUALIFICATIONS
- Bachelor's Degree in Communication Research, Behavior or Social Science, Business, Statistics, Marketing, Economics or similar field
- At 5 years of experience in Market research, strategic planning or any related experience either from the agency or client side
- At least 1-2 years of experience in managing research projects end-to-end (proposal/ design, execution up to report writing) with no/ minimal supervision
