Market Research Analyst

Job Summary:

Join our dynamic marketing team as a Market Research Analyst and become an integral part of our mission to secure business with some of the most respected brands worldwide. This role is pivotal in deciphering market trends and competitive landscapes, providing the insights necessary to drive our corporate sales and marketing strategies forward.

Responsibilities:

Strategic Analysis: Proactively monitor various sources to identify and assess market dynamics, competitive actions, and potential risks.

Company Profiling: Perform comprehensive research across a diverse range of companies, pinpointing their main offerings, clientele, competitors, and strategic goals.

Customer Insights: Execute detailed customer research to inform the development of buyer personas and enhance customer engagement strategies.

Intelligence Gathering: Aggregate business intelligence from a mix of external and internal sources, including expert interviews, to support informed decision-making.

Information Curation: Compile and maintain up-to-date news briefs pertinent to clients, competitors, and the industry, serving as a valuable resource for key internal stakeholders.

Data Management: Oversee and update research databases and repositories, ensuring the availability of timely and actionable intelligence.

Skills Requirements:

Proven background in contact center outsourcing or business process outsourcing.

Strong market research skills required.

Ability to comprehend our company's solutions, at a high level, to effectively compare with market alternatives.

Curious, self-motivated and have a desire for knowledge.

Skilled in identifying and interpreting information of strategic importance.

Competent in analyzing extensive data sources, including financial reports and company databases, to derive actionable insights.

Proficient in data visualization, crafting compelling presentations of research findings.

Excellent communication abilities, both written and oral.

Exceptionally organized with a talent for managing multiple tasks simultaneously without compromising on precision or attention to detail.

Proficiency in Microsoft Excel and PowerPoint.

Education Requirements:

High school diploma required, four year college preferred.

Physical Requirements:

Occasionally exert up to 10 lbs. of force to push, pull, lift or otherwise move objects. Have visual acuity to perform activities such as preparing and analyzing data; and/or viewing a computer terminal. Type and/or sit for extended periods of time.