JOB DESCRIPTION- Oversee our content publishing needs in a fast-paced work environment
Primary duties include content strategy, proofreading and editing, analyzing readership data, and developing content strategy- Manage our website to ensure site traffic and ad placement targets are reached.
Produce copy, content, articles, and other editorial services as requested
- Supervise writers and coordinate with freelance contributors
Plan and manage all daily operations of the Editorial Team- Coordinate editorial publications and meetings
Create and manage detailed content schedules
- Oversee proofreading procedures and edit copy when necessary
Assist in evaluating finalized copy for compliance with policies, style, and tone- Analyze performance metrics across properties to quantify results
Monitor and optimize performance to meet traffic, engagement, and growth targets
- Implement best practices, workflows, tools, and templates to maximize the efficiency and effectiveness of the writing and publishing process
Ensure clients are satisfied and targets are achieved with assigned platforms- Collaborate and brainstorm with Project Managers, Channels Team, and other Creatives Team
Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results, and customer trends to translate results into actionable insights for the Editorial Team and give support to other departments
- Establish positioning, identify target audiences of clients, and develop marketing plans with specific objectives across different channels and segments and creative content
Identify short-term and long-term scheduling, budget and resource needs, profit/loss projections, expenditure spending, and other financial considerations for the Editorial team- Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive targets
Hold regular meetings with client and project managers to review the pipeline, resolve challenges, present possible solutions, and provide ongoing training to ensure the team consistently performs above standard
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with management about marketing programs, strategies, and budgets for the Editorial Team
Evaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout projects/campaigns- Report the progress of projects at major stages of their conception, creation, and execution
Leverage AI tools such as ChatGPT, Google Bard, Jasper, etc. for various tasks.
- Supervise the department's daily workflow, assign project workload, and monitor deadlines
Get feedback from clients and use that feedback to improve the team to ensure that clients are highly satisfied with the team's output
Health Care Plan (HMO) with Dental and Vision upon regularization.- Group Life and Accident Insurance upon regularization
Free one meal per day when reporting on-site
- Unlimited coffee when reporting on-site
Sick and Vacation Leave upon regularization. Sick leave is convertible by the end of the year.- Bereavement Leave of 3 days upon regularization
Onsite facilities such as medical clinic and fitness gym
- Training and Development Programs
Unlimited Career advancement opportunities Company Events
Healthy and Encouraging Work Environment- 13th Month Pay as mandated by the Philippine Government.
Government Mandated Benefits (SSS, PHIC, and Pagibig)
Job Type: Full-time
Schedule:
* Monday to Friday
