Company Description:
SKINTIFIC is a science-based skincare company that utilizes patented technology to repair damaged skin barriers and deliver fast, effective solutions for various skin concerns. We're one of the leading beauty companies across Southeast Asia and currently expanding our team in the Philippines.
Job Summary:
We are seeking a dynamic and creative
KOL Content Creation Specialist to join our team. In this role, you will be responsible for developing and executing content strategies in collaboration with Key Opinion Leaders (KOLs) to drive brand awareness, engagement, and conversions. You will work closely with influencers, content creators, and the marketing team to create and deliver content that aligns with our brand's goals and resonates with target audiences.
Key Responsibilities:
KOL Identification and Collaboration
- Identify and engage with KOLs who align with the brand's values, industry, and target audience.
- Foster strong, long-term relationships with KOLs and influencers to ensure ongoing collaboration.
- Negotiate partnerships and manage contracts with influencers.
Content Strategy Development
- Develop tailored content strategies that resonate with target audiences and drive brand objectives.
- Create engaging content concepts in collaboration with KOLs for various platforms (social media, blogs, YouTube, podcasts, etc.).
- Align content strategies with marketing campaigns, product launches, and brand goals.
Content Creation & Management
- Oversee and/or assist in the creation of high-quality content, ensuring alignment with the KOL's personal brand and the company's objectives.
- Ensure that content is authentic, creative, and tailored to the platform and target audience.
- Edit and optimize content for maximum engagement, including copywriting, video editing, and visual design.
Campaign Execution & Coordination
- Manage the execution of KOL-driven campaigns, ensuring timely delivery and adherence to campaign goals.
- Coordinate with cross-functional teams (marketing, design, and PR) to ensure content is integrated into broader campaigns.
Audience Engagement & Community Building
- Monitor audience engagement on KOL's content and ensure that it fosters a strong connection with the brand.
- Respond to comments, engage with followers, and encourage interactions to drive campaign success.
Performance Tracking & Reporting
- Analyze the performance of KOL content and campaigns using key metrics such as reach, engagement, conversion, and ROI.
- Provide regular reports and insights to optimize future campaigns and content strategies.
- Adjust strategies based on data-driven results and industry trends.
Trend Monitoring & Creative Innovation
- Stay up to date with the latest trends in social media, influencer marketing, and content creation to keep campaigns fresh and innovative.
- Suggest new ideas, formats, and approaches for engaging content based on market trends and audience preferences.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, Media, or a related field (or equivalent experience).
- 1-2 years of experience in influencer marketing, content creation, or a similar role is preferred.
- Strong understanding of social media platforms (Instagram, TikTok, etc.) and content trends.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for detail, design, and content production.
- Experience with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
- Strong analytical skills and experience with social media analytics tools (Google Analytics, Instagram Insights, etc.).
- Ability to manage multiple projects and collaborate with teams in a fast-paced environment.
- Exceptional organizational and time management skills.
Preferred Qualifications:
- Experience working with KOLs or influencers in specific industries (e.g., fashion, beauty, fitness, etc.).
- Knowledge of SEO and content optimization.
- Familiarity with paid social media advertising and campaign management tools (Tiktok, Instagram, etc.).
Why Join Us
At
SKINTIFIC, we are committed to building a creative and inclusive environment where innovation thrives. As a KOL Content Creation Specialist, you'll have the opportunity to work with dynamic Key Opinion Leaders (KOLs) and influencers to shape the voice of our brand. We value creativity, collaboration, and the power of authentic connections to drive brand engagement and growth. If you're passionate about crafting compelling content, building impactful partnerships, and driving brand success through KOL collaborations, we invite you to apply and be part of our exciting journey!
