Plan and execute innovative campaigns in partnership with KOLs and strategic partners to enhance brand impacts
Track and analyze KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
Manage KOLs in the Phillippines by having local online or offline activation
Building and maintaining a comprehensive database of KOLs
Cultivate relationships with community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community
Execute community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions, and offline tournaments
Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
Support game operation projects such as payment tests in the Philippines, Game Localization, and other ad hoc tasks
What we're looking for:
Minimum 2 years of work experience in KOL management
Native Filipino speaker with proficient English reading, writing, and communication skills
Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussions and interacting with the community
Ability to measure social media engagement for basic analysis
Highly passionate about games with a good knowledge of the gaming industry in Singapore, Malaysia, Philippines region, notably in the Philippines; having a deep curiosity for game products and the industry's best practice
Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus
Ability to independently execute projects with clear briefs and timelines
Authorized to work in the Philippines
Daily user of Tiktok with a good understanding of user behavior on this platform
Having a network with esports or gaming influencer communities is preferred
