Position Type: Experienced / Managerial level
Employment Type: Full-Time; Permanent (Direct Hire)
Budget: Php 35,000 - Php 55,000
Work Setup & Location: Onsite/Fieldwork - Pampanga (handling North and South Luzon) / Greater Manila Area / Cebu (handling Visayas and Mindanao) / Cabuyao&Cavite / Davao
Work Schedule: Weekdays; 8 AM - 5 PM
Industry: Food & Beverage
About the Job:
We are looking for Key Accounts Managers responsible for co-developing strategies, monitoring business performance, and executing channel plans effectively to maximize our trade marketing investment and deliver business objectives in the on-trade channel. This role is a critical partner to the Sales and Brand teams, ensuring that our customer plans balance both always-on, volume-driven activities and disruptive brand activation plans that meet our customer and consumer drivers.
Scope & Responsibilities:
- Implement a structured approach to regularly collect and update consumer, shopper, and customer insights for priority channels.
- Own the commercial activation business case for the on-trade segment.
- Develop a critical path and unified plan for commercial activation, align execution steps, and track and evaluate outcomes.
- Create outlet programs and Joint Business Plans (JBP) for channel activation.
- Formalize and review a channel strategy with clear definitions of priority channels and winning strategies.
- Embed a continuous improvement cycle and manage internal processes for organizing commercial plan gatekeeping.
- Utilize a data-driven sales methodology to enable efficient and effective sales decisions.
- Collaborate extensively with field sales, brand marketing, and finance to balance volume, portfolio, branding, and consumer experience.
- Ensure execution aligns with the strategy set by the key brands of the assigned company.
- Craft consumer-centric plans for the assigned areas to defend mainstream and accelerate premium growth in the on-trade market.
Required Qualifications:
- Bachelor's Degree in Business Administration, Marketing, or any related field.
- Experienced in management positions, preferably in the F&B or beverage industry.
- 2+ years of relevant On-Trade channel marketing, brand marketing, or field sales experience.
- Proven experience in customer service systems, sales distribution, and sales management.
Preferred Qualifications:
- Excellent interpersonal with strong negotiation and communication skills.
- Ability to manage multiple accounts and prioritize tasks effectively.
- Holder of professional driver's license codes 1 and 2.
About the Client:
Our client is a significant player in the Philippines food and beverage industry, ranking among the largest companies in both alcoholic and non-alcoholic beverages in the country today.
Join our client team and unlock a range of enticing benefits, including:
- Commission
- Service Vehicle
- Fun & Dynamic Work Environment
- Other Exciting Benefits
About Likha Careers:
Likha is a traditional Tagalog (Filipino) word that means to create or creation. At its core, Likha Careers exists to help create a world where people from all walks of life have the opportunity to participate in a positive and rewarding career where happiness, pride, and financial security are achieved. We do this through thoughtful, people-centric career services.
Lets create your career together! 
