Job Overview:
- An integrated communications specialist ensures the success of a marketing campaign by effectively and efficiently managing multiple touchpoints (TV, Radio, Print, Digital, OOH, Activations, etc.). An integrated communications specialist optimizes the use of these touchpoints or its combination thereof by identifying the optimal investment per platform that delivers the most cost-efficient and effective result.
- While there are dedicated support groups for specialized disciplines, such as PR and OOH, knowledge of all these touchpoints is necessary in order to develop an integrated plan.
Specifics:
- End to end campaign management from insight-generation to conceptualization of strategy to detailed planning to implementation and finally, post-campaign evaluation
- Must be able to translate market data into media objectives
- Determine the campaign's reach and frequency levels using a multi-channels planning strategy
- In-depth knowledge of the target market achieved through analysis of quantitative and qualitative data
- Evaluate different platforms and identify opportunities within each platform
- With historical data, create sensible forecasts on channel or program performance in order to accurately project campaign performance
- Beyond traditional use of media, must conceptualize creative media ideas to propel and magnify the campaign
- Develop media ad hoc reports and white papers to gain further knowledge on the current media landscape, media forecasts, etc.
- Understanding of industry and category performance KPIs and benchmarks
- Post-campaign evaluation to identify campaign best practices and learnings
Qualifications:
- Understanding and analysis of market performance
- Insightful
- Strategic-thinker
- Creative thinker for ideation of non-traditional media executions
- Strong account and client management skills
- Strong presentation skills
- Clear and concise oral and written communication in both English and Filipino
- Agile and keen attention to detail
- Perform tasks with utmost integrity
Grow with us at The Huddle Room!
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