Job Title: Inbound Marketing Specialist
Job Type: Permanent/Full-Time
Job Description:
We are seeking a dynamic and results-driven Inbound Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing inbound marketing strategies that drive traffic, engagement, and leads that deliver sales and customer retention. This role requires a deep understanding of inbound marketing tactics, excellent communication skills, and a proven track record of creating and optimizing content and campaigns.
Key Responsibilities:
- Develop and implement inbound marketing strategies to attract and convert leads
- Create, manage, and optimize content for blogs, social media, email campaigns, and landing pages
- Perform keyword research and SEO best practices to improve organic search rankings
- Use analytics tools to track and report on campaign performance and ROI
- Collaborate with sales and product teams to align marketing strategies with business goals
- Manage and nurture leads through the sales funnel using CRM and marketing automation tools
- Stay up-to-date with the latest industry trends and best practices
Qualifications:
- Proficiency in HubSpot and Google Analytics
- Strong understanding of SEO, SEM, and website optimization techniques
- Excellent writing and editing skills for engaging content
- Strong project management skills
- Familiar with marketing automation and content management systems
To apply, please submit your resume and cover letter outlining your relevant experience and why you are a fit for this role.
Job Type: Full-time
Schedule:
Night shift
Experience:
Marketing: 5 years (Preferred)
