Position: Head of Revenue Marketing and Communications
Location: Manila
Work Setup: Onsite
Objective
This role, reporting directly to the Group CEO, is pivotal in shaping and executing the marketing strategy to support the company's ambitious growth plans. Operating within the dynamic logistics industry, we aim to expand our market share and strengthen our position as leaders in B2B end-to-end supply chain solutions and innovation. This presents an exciting opportunity to lead the marketing function and contribute to our company's success.
Our company, known for its commitment to excellence, customer-centric approach, and innovative solutions, is expanding its suite of solutions across various sectors including FMCG, retail, pharmaceutical, industrial, automotive, and agri. With a strong focus on technology and operational efficiency, we anticipate substantial growth in the coming years.
Responsibilities
Crafting and executing the annual revenue marketing plan aligned with Commercial and Sales plans to achieve identified KPIs.
Supporting revenue growth targets of Sales and CBD through enabling frontliners.
Sustaining brand building and awareness across stakeholders through strategic activities.
Leading digital engagement efforts and optimizing them based on predefined KPIs.
Planning and implementing marketing communication campaigns, including crisis communication.
Executing marketing components of the Customer Experience program.
Managing online and offline presence.
Analyzing competitive segmentation, positioning, targeting, and pricing.
Strategic development and execution of revenue marketing function.
Critical Skills and Competencies
Customer Focus: Prioritizing customer needs in the logistics industry.
Corporate Communications Leadership: Leading corporate communications and media activities.
Operational Excellence: Delivering marketing programs efficiently and effectively.
Adaptability and Agility: Responding swiftly to industry changes.
Results-Driven: Focusing on measurable results and business growth.
Strategic Vision and Execution: Developing and executing long-term marketing plans.
Brand Building and Storytelling: Crafting compelling brand stories.
Multichannel Marketing Experience: Leveraging digital and offline channels.
Customer Experience Management: Enhancing CX in a B2B context.
Data-Driven Decision Making: Leveraging data for informed decisions.
Industry Expertise: Deep understanding of the logistics industry.
Innovation and Technology Adoption: Embracing innovation and technology.
Leadership and Team Management: Leading high-performing teams.
Exceptional Communication Skills: Articulating marketing concepts clearly.
