Position Summary
- Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
- Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Role And Responsibilities
- [Line-up management] Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
- [Launch management] Manage the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.
- [Pricing operation] Devise the pricing operation strategy of each segment and model.
- [Discontinuation management] Manage the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.
Skills And Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 10 years of experience in product marketing/brand management, with a preference in electronics / aircon experience, product leaders from FMCG organizations are welcome to apply
- Proven track record of developing effective brand strategies and campaigns that drive sales and market share growth.
- Experience in managing total P&L, forecasting, and product performance
- Strong understanding of consumer behavior, market research, and competitor analysis.
- Excellent communication and presentation skills, both verbally and in writing.
- Ability to collaborate effectively with cross-functional teams, including sales, engineering, and design.
- Passion for technology and innovation, with a desire to stay updated on industry trends and advancements.
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