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GroupM is the world's largest media investment company and a part of WPP. In fact, we are responsible for one in every three ads you see globally. GroupM Philippines is searching for a strategic and results-oriented Affiliate Marketing Manager. You will be responsible for developing and executing cutting-edge affiliate marketing strategies that deliver exceptional results for our clients.
. Develop and implement a comprehensive social commerce strategy for Shopee and TikTok Shop &/or Affiliate, focusing on driving sales, increasing brand awareness, and engaging with our target audience.
. Collaborate with cross-functional teams internally & externally within GroupM, including media planning, e-commerce, and product solutions, to create compelling and engaging content plans that resonate with our audience and drive sales.
. Manage dedicated team and partners to execute and optimize Shopee and TikTok Shop campaigns, ensuring products are accurately listed, inventory is up-to-date, and promotions are effectively communicated.
. Analyze performance data and KPIs to identify trends, opportunities, and areas for improvement, making data-driven decisions to optimize our social commerce efforts.
. Stay current on Shopee and TikTok platform updates, industry trends, and best practices, sharing insights and recommendations with the team to ensure our strategy remains cutting-edge.
. Manages the daily workflow of campaigns and works with internal and external stakeholders, including the Livestream of E-commerce Retailers (Shopee), Social Commerce Channels (TikTok), fulfillment (OnPoint), and Affiliate Publishers to deliver campaign objectives.
. Build and maintain relationships with key influencers and partners within the TikTok community, collaborating on campaigns and partnerships to further amplify our brand presence.
. Closely monitor competitor activities and suggest actions where appropriate
. Executing in a timely fashion by promotional lever to deliver the campaign's goals
. Work closely with KOL/KOC to deal with commercials and incentives on key event dates, ensuring both brand awareness, consideration, and sales objectives are efficiently met.
. Forecast sales based on real-time performance and flexibly adjust when needed
. Report on an hourly/daily basis during key campaign dates and weekly/bi-weekly/monthly/quarterly if required with efficiency.
. Forecast sales based on real-time performance and flexibly adjust when needed
. Report on an hourly/daily basis during key campaign dates and weekly/bi-weekly/monthly/quarterly if required.
Date Posted: 01/10/2024
Job ID: 94630199
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
