Job Description
As a Graphic Designer with strong marketing skills, you will be responsible for creating visually compelling designs that align with the brands marketing objectives. Your work will support social media marketing campaigns, website content, and other digital marketing efforts. This role combines creative design with strategic marketing, ensuring that all visual content enhances engagement and drives conversions. Expertise in web design is a plus, allowing you to contribute to both visual appeal and functionality of online platforms.
Responsibilities
- Designing marketing materials for social media platforms, email campaigns, and online advertisements.
- Creating visually engaging content to support branding and marketing strategies.
- Collaborating with the team to ensure designs align with campaign objectives and brand guidelines.
- Designing graphics for website content, landing pages, and online promotions.
- Assisting with social media management by creating graphics that drive engagement and boost visibility.
- Developing multimedia content such as animations, videos, or interactive elements for digital platforms.
- Staying updated on design and marketing trends to maintain a competitive edge.
- Conducting competitor research to ensure that visual content remains innovative and appealing.
Skills, Knowledge, and Experience
- Bachelors degree in Graphic Design, Marketing, or related fields.
- Proven experience (at least 2 years) as a graphic designer with a focus on marketing and brand development.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Knowledge of social media marketing strategies and platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Ability to create engaging visual content, from static images to multimedia formats.
- Strong communication and project management skills to collaborate effectively with the team.
- Experience in designing A/B tests to optimize visual performance on social media or websites.
- Basic knowledge of SEO and how visual content can support digital marketing strategies.
