This position is a global role supporting Rouse's commercial activities. You will report to the Asia Regional Senior Marketing Manager and be responsible for the operational management and optimization of Rouse's CRM system. The role involves ensuring the system's functionality, data integrity, and user adoption. You will work closely with the Marketing & Sales team and Martech Lead to ensure that the CRM is aligned with our business objectives and is fit for purpose.
- Working with others, you will deliver the following:
CRM System Management
- Oversee the day-to-day operations of the CRM system, ensuring optimal performance and reliability.
Working with IT and Dev teams, monitor system health and performance metrics, identifying and resolving issues promptly.- Stay up to date with CRM system advancements and recommend upgrades or improvements.
Data Management and Quality
- Ensure data accuracy, consistency, and completeness.
Develop and implement data cleansing and enrichment processes.- Establish data governance policies and procedures.
Create data quality reports and metrics to measure performance.
Analyze CRM usage and identify opportunities for process improvement.- Develop and implement best practices for CRM utilization.
Create and maintain CRM user guides and training materials.
- Provide ongoing user support and training.
Reporting and Analytics- Develop and maintain CRM reports and dashboards to track key performance indicators (KPIs).
Analyze CRM data to identify trends and insights.
- Provide actionable recommendations based on data analysis.
Collaborate with sales, marketing, and customer service teams to leverage CRM data for strategic decision-making.- CRM System Development and Implementation:
Collaborate with Martech stakeholders to define system requirements.
- Oversee system testing and user acceptance testing.
Reporting- Provide regular, timely data, analysis and reporting to support Rouse's client, marketing and sales activities (to include but not limited to events, mailings, conferences, commercial reporting, client account management).
Integration
- Participate in project teams involved in the integration of acquisitions.
Training/awareness- Ensure stakeholders understand how to use the CRM system effectively.
- Technical Skills and Experience
Graduate calibre and/or marketing qualification.- Experience of using and developing CRM systems, processes and reporting. Experience with ZOHO CRM and its suite of modules would be an advantage.
Knowledge of database structures and data hygiene.
- Experience with data providers and documenting workflows is advantageous.
Exposure to building dashboards and basic management-level analysis is preferred.- Awareness of Agile development processes and experience working with Dev team is a plus.
Proven experience working with senior stakeholders and collaboratively with immediate colleagues.
- Able to balance priorities and be proactive with a proven track record of effective delivery against objectives.
Professional services experience is an advantage.- Fluency in English with CRM and technology terminology.
Strong written and communication skills are essential.
- Confidence to deal with senior stakeholders to interpret their requirements and manage their expectations.
* Keen attention to detail.
Job Types: Full-time, Permanent
