Need to have qualifications:
- 2+ years building complex campaigns in Klaviyo
- Ability to slice designs from Figma and prepare creative assets for email campaigns in Klaviyo
- Strong understanding of email marketing best practices for e-commerce, including segmentation, personalization, and A/B testing.
- Excellent attention to detail, with a focus on delivering error-free campaigns.
- Strong communication skills and the ability to work collaboratively with cross-functional teams.
- Great English communication skills (written and verbal)
- Availability to work 9A - 5P EST
Nice to have qualifications:
- Experience managing complex SMS campaigns in Recart
- Experience with Figma and Canva
- Email copywriting experience for e-commerce brands
Responsibilities:
- Build and manage email campaigns within Klaviyo, including slicing designs from Figma, uploading them into Klaviyo, and ensuring all links and dynamic fields are correctly set up.
- Clone campaigns from the US market to international markets, making necessary adjustments for pricing, seasonal changes, and other market-specific updates.
- Execute SMS marketing campaigns, with a potential need to audit and manage multiple SMS platforms for different markets.
- Develop and update email flows and automation sequences, ensuring that the logic and trigger filters are accurate and effective for targeted marketing efforts.
- Collaborate with the creative team to obtain all necessary assets and information for each market.
- Maintain high attention to detail in all aspects of campaign execution, from QA/QC to ensuring correct linking to the proper stores.
- Assist with advanced flow updates or automation updates, translating strategy into actionable email marketing sequences.
- Potentially contribute to copywriting efforts, adapting to the specific brand tone and language as needed.
- Assist with reporting and insights, focusing on the performance of email and SMS campaigns
