We are looking for a highly skilled Email Copywriter to join our dynamic marketing team. The ideal candidate will have a strong background in direct response writing and a proven track record of optimizing email campaigns for higher click-through rates (CTR), open rates, and other key performance metrics. You will be responsible for both revising existing email content and crafting compelling copy for new drip campaigns that engage and convert.
Responsibilities
- Optimize Existing Email Copy: Review and refine our current email content to improve engagement and performance metrics.
- Develop New Drip Campaigns: Write persuasive email copy for new drip campaigns that align with our marketing goals and audience interests.
- Performance Metrics Optimization: Continuously test and optimize email copy to enhance open rates, CTR, and other important metrics.
- Collaboration: Work closely with the marketing team to develop strategies that enhance the effectiveness of email communications.
- Market Research: Stay updated with the latest trends in email marketing to ensure our campaigns remain relevant and effective.
Requirements
- Proven experience as an Email Copywriter or similar role with a focus on direct response writing.
- Strong portfolio showcasing successful email campaigns and writing samples
- Exceptional writing and editing skills, with a knack for adapting tone and style to match different audiences and marketing goals.
- Experience with email marketing platforms and understanding of email marketing metrics.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Excellent analytical skills to evaluate email campaign performances.
- Bachelor's degree in Marketing, Communications, English, or a related field.
Preferred Skills
- Experience in A/B testing and data analytics.
- Knowledge of SEO principles and how they apply to email marketing.
Benefits
- Competitive salary package
- Professional development opportunities
