Job Duties & Responsibilities:
- Plan a timeline for the execution of digital marketing campaigns like SEO / SEM, marketing databases, email and social media campaigns.
- Designing, branding and building the social media presence of the company.
- Designing, measuring and assessing of all digital marketing campaigns against OKRs and KPIs.
- Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights.
- Planning and executing experiments and conversion tests and new growth strategies.
- Maximize the outreach to the target audience through digital marketing campaigns.
- Making use of analytical to evaluate customer experience and customer touch points, measure it and improve on it using the result metrics.
- Build the entire digital marketing team in order to increase the social media outreach and increase website traffic.
- Collaborate with digital marketing agencies and other vendors to maximize customer outreach.
- Conduct research on various keywords to increase customer outreach through search engine optimization.
- Monitor the increase in traffic due to new campaigns and take actions accordingly to improve the traffic metrics.
- Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
- Update the website, social media and content pages periodically.
Required Experience:
- Amazon Ads
- Website sales
- Sales performance
- AMAZON (listing and cataloguing)
- Inventory planning
- Any Graduate
Nice to have:
- Amazon Global
- Quick Commerce
- FB Ads
