Job Description:
We are seeking a dynamic and experienced Virtual E-commerce Specialist to join our team. As an E-commerce Specialist, you will be responsible for managing and optimizing our online sales channels, with a focus on the US market. Your expertise in e-commerce platforms, digital marketing strategies, and data analysis will drive the success of our online sales initiatives and contribute to the growth of our e-commerce business.
Responsibilities:
- Develop and execute strategies to drive sales and revenue growth on our e-commerce platforms, with a primary focus on the US market
- Manage product listings, including product uploads, descriptions, pricing, and inventory management, to ensure accuracy and optimize visibility and conversion rates
- Conduct market research and competitive analysis to identify trends, opportunities, and potential areas for expansion or improvement within the e-commerce landscape
- Optimize product pages for search engine visibility and conversion, utilizing keywords, metadata, and other SEO techniques to improve rankings and attract organic traffic
- Implement digital marketing campaigns, including email marketing, social media advertising, and PPC campaigns, to promote products, increase brand awareness, and drive traffic to our e-commerce platforms
- Analyze sales data, customer behavior, and website metrics to identify insights, trends, and areas for optimization, and use findings to inform decision-making and strategy development
- Monitor and optimize the user experience (UX) and user interface (UI) of our e-commerce platforms, identifying and addressing usability issues, friction points, and opportunities for improvement
- Collaborate with cross-functional teams, including marketing, product development, and customer support, to ensure alignment of e-commerce initiatives with overall business goals and objectives
- Stay informed about industry best practices, emerging trends, and advancements in e-commerce technology, and proactively seek out opportunities to innovate and enhance our e-commerce operations
- Provide regular reports, analysis, and recommendations to management on the performance of our e-commerce channels, highlighting successes, challenges, and opportunities for growth
Requirements
- Proven experience in e-commerce management or digital marketing roles, with a track record of success in driving sales and revenue growth through online channels
- In-depth knowledge of e-commerce platforms such as Shopify, WooCommerce, Magento, or similar, as well as proficiency in relevant e-commerce tools and software
- Strong understanding of digital marketing principles and tactics, including SEO, SEM, email marketing, social media advertising, and content marketing
- Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize e-commerce performance and drive business results
- Excellent communication skills in English, both verbal and written, with the ability to effectively communicate ideas, strategies, and recommendations to stakeholders
- Detail-oriented with strong organizational skills, capable of managing multiple projects, priorities, and deadlines in a fast-paced environment
- High-speed internet connection and a dedicated workspace conducive to remote work and virtual collaboration
- Availability to work during US business hours, with flexibility to accommodate occasional meetings or deadlines outside of standard hours
