Position : E-commerce Marketing Specialist
Working Hours : M-F 7:30-4:30pm, South Africa timezone
Salary Range : US $1,250-1,400 (to be assessed and approved by the client based on the candidates experience, knowledge, skills, and abilities)
About The Company
A company committed to providing the best in household items and furniture, and now, our entire collection is just a click away.
Scope Of Work
- Monitor sales on platforms
- Configure promotions
- Update listings
- SEO experienced
- Track and see where improvements can be made
- Assess listings, improve SEO and listings based on reports done in order to boost the brand and company image
- Develop and implement effective strategies to generate eCommerce sales, including identifying target audiences, conducting market research, and creating compelling campaigns.
- Monitor and analyze website performance and customer data using tools such as Google Analytics, identifying opportunities for improvement and optimization.
- Create and optimize product listings, ensuring accuracy, consistency, and keyword optimization to enhance discoverability and conversion rates.
- Develop and execute marketing campaigns to drive targeted website traffic and increase conversions.
- Manage and update website content, design, and features, collaborating with the design and development teams to ensure a seamless user experience.
- Monitor competitor activity, pricing, and trends to identify opportunities and make informed business decisions.
- Analyze customer feedback and conduct user testing to identify areas for improvement in website usability, customer journey, and overall user experience.
- Develop and maintain relationships with vendors and suppliers.
- Troubleshoot and resolve customer inquiries promptly and professionally.
- Utilize customer service software to maintain customer accounts and provide personalized assistance and support.
- Stay up-to-date with industry trends, emerging technologies, and best practices in eCommerce, and recommend innovative strategies and tools to enhance business performance.
Minimum Requirements
- Tools: Amazon, Shopify, client's online sales platform
- Understands e-commerce, sales and marketing
- 4-7 years of experience in the same role
- Strong verbal and written English communication skills
- Ability to think critically and solve complex problems
- Ability to work effectively on a team and collaborate with colleagues
- Positive attitude, eagerness to learn, and openness to new ideas
- Self-motivation, strong work ethic, and ability to work independently
- Ability to think creatively and outside the box to drive innovation
