E-Commerce Marketing Officer

The E-commerce Marketing Officer is responsible for developing, implementing, and managing marketing campaigns that promote the company's e-commerce platform. This role involves enhancing brand awareness, driving website traffic, and acquiring new customers. The E-commerce Marketing Officer works closely with other marketing professionals and departments to achieve the company's online marketing goals.

• Key Responsibilities:Marketing Strategy & Planning:

Develop and implement comprehensive e-commerce marketing plans that align with the company's overall objectives.

• Analyze market trends and competitor activities to identify opportunities and threats.

Set specific marketing goals that align with the overall direction and business goals.

• Campaign Management:

Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and online advertising.

• Monitor and evaluate the effectiveness of campaigns, adjusting strategies as necessary to meet KPIs.

• Content Creation:

Work with the content team to create compelling marketing content, including blogs, articles, product descriptions, and social media posts.

• Ensure all content is optimized for search engines and aligns with the brand voice and messaging.

• SEO & SEM:

Implement and manage SEO strategies to improve organic search rankings and drive traffic.

• Develop and manage PPC campaigns, including keyword research, ad copy creation, and bid management.

• Email Marketing:

Develop and manage email marketing campaigns, including list segmentation, email design, and performance analysis.

• Use email marketing tools to automate and personalize communication with customers.

• Social Media:

Manage and grow the company's social media presence across platforms.

• Create and schedule engaging content, monitor interactions, and analyze performance metrics.

• Analytics & Reporting:

Use web analytics tools to monitor and report on website performance and marketing campaign effectiveness.

• Generate reports and provide insights and recommendations for continuous improvement.

• Collaboration:

Work closely with the sales team to ensure marketing efforts align with sales goals.

• Coordinate with designers, developers, and content creators to ensure cohesive marketing efforts.

• Qualifications:Education:

Bachelor's degree in Marketing, Business Administration, or a related field.

• Experience:

1-3 years of experience in digital marketing, preferably within an e-commerce environment.

• Proven experience managing successful SEO/SEM, email marketing, and social media campaigns.

• Skills:

Strong understanding of current online marketing concepts, strategy, and best practices.

• Proficiency with web analytics tools (e.g., Google Analytics), marketing automation tools, and social media management tools.

Excellent communication and interpersonal skills.

• Strong analytical skills and data-driven thinking.

Ability to manage multiple projects simultaneously and meet deadlines.

• Other:

Creative thinker with a passion for e-commerce and digital marketing.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Working Conditions:

This position typically operates in an office environment but may require occasional travel for meetings, conferences, or training.

• Standard work hours are expected, but flexibility is required to accommodate peak times and deadlines.

Job Types: Full-time, Fresh graduate

Pay: Php20,

• 00 - Php25,000.00 per month
  
  Benefits:
• Company Christmas gift

Company events

• Health insurance

Opportunities for promotion

• Paid training

Pay raise

• Promotion to permanent employee

Schedule:

• 8 hour shift

Holidays

• Overtime

Supplemental Pay:

• 13th month salary

Commission pay

• Overtime pay

* Performance bonus

Ability to commute/relocate:

• Makati City: Reliably commute or planning to relocate before starting work (Preferred)

Expected Start Date: 08/12/2024