FILINVEST COMPANY: QUEST HOTEL AND CONFERENCE CENTER CEBU
Job Summary:
The Director of Sales plans, formulates, implements and manages the Sales Team of Quest Hotel & Conference Center Cebu in conjunction with Quest Hotels marketing policy. He/She ensures that all sales efforts provide optimum profit returns through the efficient operations of the Sales Department.
Responsibilities:
- Prepares the Sales & Marketing Plan
- Ensures that budget revenues are met or surpassed
- Implements action plans related to specific market areas as outlined in the marketing plan.
- Attends key travel functions (trade shows and promotional events) as may be directed by the General Manager.
- Strives to increase Quest property's share of each market through personal contacts.
- Supervises the activities of the Marketing Division to generate the targeted sales revenue.
- Plans sales calls and trips to key markets with sales personnel and reports to the General Manager on sales opportunities & recommends follow-up activities.
- Provides feedback to the General Manager on changing market conditions and trends, and competitors current or future actions that affect the property's revenue targets.
- Manages and constantly evaluates sales accounts accordingly to the frequency of sales calls made and amount of business generated.
- Supports familiarization and/or site inspection trips to the property.
- Responds to inquiries within 48 hours of receipt of the inquiry.
- Monitors and supervises to ensure that sales calls, telephone solicitations, direct mail programs and other sales & marketing campaigns are conducted on schedule.
- Develops and implements an organizational chart for the Sales & Marketing Department by determining the positions and the reporting relationships of these positions that would best achieve the goals set for the Department.
- Prepares, administers, and implements the Annual Marketing Department Budget in conjunction with the General Manager.
- Develops sales tools that are necessary to implement the Marketing Budget.
- Facilitates the P&L report for S&M
- Works with the General Manager and the other Department Heads to coordinate functions that generate business with maximum profit potential.
- Weekly forecast to analyzing business trends and occupancy fluctuations to come up with appropriate selling strategies to capture revenue goals
- Analyzes and adjusts marketing plan on a continual basis to reflect market trends.
- Determines hotels demand segments, sources of business for each and balances market segments in accordance with supply/demand.
- Knows principal competition for each demand segment and length of stay and takes advantage of the hotels relative strengths against each.
- Identifies major revenue opportunities: new businesses moving into the area, reorganization of major employers, special events, etc.
Qualifications:
- - have proven track record with minimum of 5 years sales or related experience with progressive managerial responsibilities
- Demonstrates in-depth sales & marketing techniques and financial principles.
- Effective ability to communicate orally or in written form with co-management, internal and external customers.
- Demonstrate the ability to anticipate and solve practical problems or resolve issues
- Strong leadership skills
