Digital PR Specialist

Digital PR Specialist

Job Summary:

We are in search of a dynamic and results-driven Digital PR Specialist with a primary focus on managinginfluencer collaborations, TikTok, Shopee, and Lazada affiliates, and relevant digital PR campaigns toenhance the online presence and reputation of our brand. In this role, you will play a crucial part in elevating our brand's online presence and driving engagement through strategic influencer relationships and affiliate marketing channels.

Key Responsibilities:

• Influencer Management:

• o Identify and build relationships with influencers aligned with our brand values and target audience.

• o Negotiate and execute influencer partnerships to amplify brand awareness and productpromotions.

• o Assess the quality of content created by influencers and provide constructive feedback forimprovement.

TikTok Affiliate Marketing:

o Develop and implement TikTok affiliate marketing strategies to maximize exposure and drivesales.

o Collaborate with content creators on TikTok to create engaging and shareable content.

• Shopee and Lazada Affiliates:

• o Establish and nurture partnerships with affiliates on e-commerce platforms such as Shopee andLazada.

• o Coordinate promotional activities, exclusive deals, and campaigns with affiliate partners.

Media Contact Management:

o Develop and maintain a comprehensive media contact database.

o Create relevant contact lists tailored for specific campaigns and outreach efforts. Influencer Selection and Payment Negotiation:o Identify the right influencers to collaborate with based on brand fit and campaign objectives.

• o Negotiate payment terms with influencers and ensure agreements align with budget constraints.

Strategic Campaign Development:

o Work closely with the marketing team to integrate influencer collaborations and affiliatemarketing into overall digital PR strategies.

o Ensure consistency in messaging and branding across all collaborations and partnerships.

• Content Creation:

• o Collaborate with influencers and affiliates to create compelling content for various platforms.

• o Optimize content for each channel, ensuring it aligns with brand guidelines and resonates withthe target audience.

• Qualifications: Bachelor's degree in Public Relations, Communications, Marketing, or any related field.

• Preferably with experience in influencer management and affiliate marketing, preferably within the e commerce industry.

Strong negotiation and relationship-building skills.

• Familiarity with TikTok, Instagram, and Facebook trends and best practices.

Knowledge of e-commerce platforms, particularly Shopee and Lazada.

Preferred Skills:

• Experience in collaborating with influencers and Vloggers on TikTok, Instagram, and Facebook

Familiarity with affiliate marketing tools and analytics.

• Creative thinking and the ability to identify unique opportunities for collaborations. Strong project management skills and attention to detail.

Job Types: Full-time, Permanent

Pay: Php19,

• 00 - Php20,000.00 per month
  
  Benefits:
• Company events

Employee discount

• Health insurance

Life insurance

• Opportunities for promotion

Paid training

• Promotion to permanent employee

Schedule:

• 8 hour shift

Day shift
Supplemental Pay:

• 13th month salary

Bonus pay

• Commission pay

Overtime pay
* Yearly bonus