The main responsibilities of a Digital Media Strategist includes:
- Crafting content for multiple platforms such as social media, website, email marketing, product description, video, and blog.
- Creating different strategies and campaigns for each assigned customer's social content and/or campaign objectives.
- Collaborating with SOCi's Customer Success Managers (CSM) to deliver content based on specific clients KPI's and expectations to constantly enhance and develop existing content techniques.
- Monitoring social media trends, platforms, and best practices to stay ahead of the curve, and proactively identify opportunities for growth with the help of the Lead and Senior Content Strategists.
- Stay up to date with the latest social media content formats and advertising efforts and goals that continuously set SOCi as the benchmark in the job market.
- Measuring the success of social media campaigns through data-driven strategies based on key metrics of business objectives and their core audiences.
- Utilizing data analytics to track and assess the efficacy of our social media initiatives based on the client's business objectives and their core audiences, making informed, data-driven decisions.
- Monitoring and responding to customer inquiries and comments through email or as instructed by the CSMs.
- Participating in day-to-day content strategy sessions, analyzing creative briefs and drafting case studies for our clients and CSM team.
- Collaborating with the CSMs, delivering monthly and/or quarterly content strategy meetings to customers.
- Assisting with training and mentoring new team members to ensure best practices are followed during the onboarding process through mentoring and one-on-one training calls.
To apply for the role, you must have the following:
- Strong customer service experience with a minimum of three to five years of customer-facing interaction required
- Excellent English writing skills are required - including strong spelling, grammar, and punctuation skills, along with an exceptional attention to detail
- After completing our extensive employee onboarding process, the ability to work independently is required
- The ability to work in a fast-paced environment is required - must have the ability to maintain focus and execute in a productive, consistent manner is required
- Must possess in-depth, applicable knowledge of social media platforms (Facebook, Twitter, Google, Instagram, LinkedIn, etc.) as well as industry trends is required
- A proven track record of developing social content strategies across multiple platforms including Facebook, Instagram, Twitter, and Google, with a minimum of 3 years of experience, is preferred
- Excellent storytelling, presenting, and communication skills; webinar and/or speaker experience is preferred
- Familiarity with Photoshop, InDesign, Illustrator, and Canva is preferred
- A university degree in communications, English, marketing, business, journalism, public relations, or a related field is required
