Role Description
The Digital Media Buyer is responsible for strategizing, executing, and optimizing digital media campaigns across various digital platforms, with a focus on paid search and social channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads. The individual leverages data analysis, campaign optimization, and industry trends to drive results for our clients while maximizing campaign performance and achieving key performance indicators.
Duties/ Responsibilities
- Develop and execute comprehensive digital media campaigns for diverse agency clients with a focus on paid search and social advertising platforms.
- Actively contribute to the development of media strategies, drawing on expertise in paid search and social advertising to inform media recommendations.
- Collaborate with internal teams to develop media plans that align with campaign objectives and messaging.
- Participate in budget allocation for different channels and platforms, ensuring efficient use of resources to achieve client goals.
- Build and manage digital media campaigns using client objectives and target audiences.
- Conduct research and analysis (i.e., keyword, target audience, market) to inform campaign build and optimizations.
- Monitor and adjust bid parameters, budget allocations, and ad placements in real time in turn making data informed adjustments to achieve assigned KPIs.
- Proactively identify opportunities for testing and experimentation, driving continuous improvements in creative and targeting strategies.
- Utilize tools such as Google Analytics or other data analysis software to review website traffic performance and provide ongoing optimization suggestions.
- Analyze campaign data to generate insightful reports for internal and external teams, providing actionable recommendations for ongoing optimization and improvement.
- Stay updated on the latest digital marketing trends and technologies, incorporating innovative strategies into campaign planning and execution.
Required Skills/ Abilities
- Excellent time management skills with a proven ability to meet deadlines.
- Experience with Canva, including ability to create/design Facebook and Display creatives.
- Strong analytical and problem-solving skills.
- Meticulous attention to detail.
- Ability to prioritize tasks and to delegate them when appropriate.
- Proficient with Microsoft Office Suite or related software.
- Experience with Google Analytics or data analysis tools.
- Experience with Google Ads and Facebook Ads.
- Experience with other paid search and social advertising platforms, preferred. (i.e.,BingAds,LinkedIn Ads, TikTok Ads, etc.).
- Experience with NinjaCat or similar data visualization tools, preferred.
- Experience with Canva, including ability to create/design Facebook and Display creatives.
Qualifications
- Must have 2+ years expereince previously running ad campaigns within the United States
- 2+ years of digital experience running ad campaigns
- Familiarity with marketing principles, analytics, and concepts.
