Digital Marketing

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field

Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Job Types: Full-time, Permanent

Benefits:

• Additional leave

Health insurance

• Opportunities for promotion

Promotion to permanent employee
Schedule:

• 8 hour shift

Monday to Friday
Supplemental Pay:

• 13th month salary

Commission pay

Application Question(s):

• Can you join immediately

Are employed right noiw

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Online Marketing: 1 year (Preferred)