Digital Marketing Strategist

Responsibilities:

Campaign Champion: Design, execute, and oversee digital marketing strategies, ensuring they are aligned with business objectives, industry trends, and audience engagement goals.

Social Savvy: Research and apply current social media benchmarks and trends, tailoring strategies to optimize content and achieve maximum reach, engagement, and conversions across platforms.

KPI Mastermind: Develop, refine, and monitor Key Performance Indicators (KPIs) for campaigns, focusing on metrics that measure engagement (e.g., click-through rates, shares, comments, conversions).

Channel Conductor: Identify and implement the strategic channel mix for each campaign, considering audience demographics, engagement potential, and budget constraints.

Influencer Guru: Possess a strong understanding of Influencer Marketing, identifying and leveraging relevant influencers to amplify brand messaging and build deeper connections with target audiences.

Expected KPIs:

• Increase website traffic by 10% through engaging content and targeted campaigns, focusing on channels with high engagement potential for agency assets
• Improve social media engagement metrics by 30% (e.g., likes, shares, comments) across all relevant platforms.
• Increase brand awareness by 30% through strategic influencer partnerships, engaging content, and targeted campaigns across relevant channels.

Key Qualities:

• 3+ years of experience in digital marketing, ideally within an agency setting.
• Passion for building meaningful connections through storytelling and marketing.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Adaptability and willingness to learn new technologies.

Bonus points:

• Experience with content management systems (CMS).
• Familiarity with social media management tools and platforms.
• Data analysis proficiency.
• Ability to work independently and as part of a team
• Passion for staying up-to-date with the latest digital marketing trends and technologies
• Creative and innovative thinking
• Strong understanding of influencer marketing strategies
• Experience with social media management tools and platforms
• Proficiency in data analysis tools such as Google Analytics