Job Description
Develop and implement comprehensive digital marketing strategies using various digital channels such as websites, email marketing, social media, and advertising
Monitor and analyze performance of digital marketing campaigns and report on their effectiveness
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
Track the website traffic flow and provide internal reports regularly
Identify trends and insights, optimize spend and performance based on the insights
Conduct keyword research and web statistics reporting
Contribute to social media engagement and brand awareness campaigns
Use web analytics software to monitor the performance of client websites and make recommendations for improvement
Create and manage content marketing strategies and social media presences
Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing
Interact with designers to improve user experience
Maintain partnerships with media agencies and vendors
