Digital Marketing Specialist (WFH)

Job Overview:

As an SEO Specialist, you will be responsible for optimizing our Shopify e-commerce website to improve its search engine rankings and drive organic traffic. You will work on on-page optimization, keyword research, content strategy, technical SEO, conversion rate optimization, and enhancing user experience.

• Key Responsibilities:

• On-Page Optimization:

Optimize website content, meta titles, descriptions, and headers.

• Ensure mobile-friendliness and fast loading speeds of the website.

Implement and manage schema markup to enhance search results.

• Conduct regular site audits to identify and fix technical SEO issues.

Create and optimize product descriptions and category pages for SEO.

• Keyword Research:

Perform keyword research to identify high-value keywords for products, categories, and content.

• Analyze competitors keywords and strategies to identify opportunities.

Use tools like Google Keyword Planner, SEMrush, or Ahrefs to track keyword performance.

• Content Strategy:

Develop and implement a content strategy aligned with SEO goals and business objectives.

• Create and manage a blog or other content areas to drive traffic and improve SEO.

Collaborate with content creators to apply SEO best practices.

• Technical SEO:

Ensure proper indexing and crawling of the website by search engines.

• Fix issues related to website structure, such as broken links, duplicate content, and crawl errors.

Implement and manage redirects as necessary.

• Optimize site architecture and internal linking for improved SEO performance.

• Conversion Rate Optimization (CRO):

Analyze user behavior to identify opportunities for improving conversion rates.

• Implement and test changes to website design and content to enhance user experience and drive sales.

• User Experience (UX) Enhancement:

Ensure the website provides a seamless and intuitive user experience.

• Improve site navigation, layout, and functionality to retain visitors and reduce bounce rates.

• Competitor Analysis:

Monitor and analyze competitor websites to identify strengths, weaknesses, and opportunities.

• Use insights from competitor analysis to inform SEO strategies and tactics.

• Product Page Optimization:

Optimize individual product pages, including images, descriptions, and metadata.

• Implement best practices for product page SEO to enhance visibility and drive traffic.

• E-Commerce Specific SEO:

Optimize category pages and product listings for e-commerce search engines and algorithms.

• Implement strategies to enhance product visibility, such as structured data for reviews and pricing.

• A/B Testing and Optimization:

Conduct A/B testing on various elements of the website to determine what drives better performance.

• Analyze results and adjust strategies accordingly.

• SEO Tools Management:

Set up and manage SEO tools and plugins for Shopify.

• Troubleshoot and resolve issues related to SEO tools and integrations.

• Qualifications:

Proven experience as an SEO Specialist or similar role, preferably with e-commerce websites.

• Strong knowledge of SEO best practices, including on-page and technical SEO.

Experience with Shopify and familiarity with SEO tools and plugins.

• Proficiency in keyword research and analysis tools (e.g., Google Keyword Planner, SEMrush, Ahrefs).

Understanding of conversion rate optimization and user experience principles.

• Ability to analyze data and make data-driven decisions.

Excellent communication and teamwork skills.

Job Type: Full-time

Pay: Php25,

• 00 - Php30,000.00 per month
  
  Benefits:
• Work from home

Schedule:

• 8 hour shift

Evening shift