Digital Marketing Specialist

Company: Minception

Job Type: Part-time/Contract Basis

Scope of work:

In the role of a Part-Time Digital Marketing Specialist, your pivotal responsibilities include executing our LinkedIn marketing content strategies. This involves conducting thorough research, creating, and designing varied content formats such as LinkedIn posts, whitepapers, newsletters, email marketing, webinars, carousels, and videos tailored to Minception. Furthermore, you will meticulously plan content calendars, guaranteeing strict adherence to Minception brand guidelines, and continuously monitor key performance indicators (KPIs) for continual optimization.

Role 1: Designer for Digital Marketing contents

Responsibilities:

Designing templates/layouts for whitepapers, blogs as per brand guide.

Designing templates for newsletters as per brand guide.

Incorporate the contents provided on whitepapers, blogs into the designed template/layout and publish quarterly, on LinkedIn and Company's websites in HTML format with an option to download from the website in PDF format.

incorporate the contents as provided into the template/layout designed for newsletters and publish monthly in HTML format on LinkedIn and Company's websites and as emails for the mailing lists.

Role 2: Web Analyst

Responsibilities:

Perform analytics on the web page and LinkedIn pages of the Company, which influences the contents on LinkedIn and our webpage focusing our potential leads and customers.

Analyse the online/ social media strategy of peers in the market.

Provide data and insights on a monthly basis from the analysis that could drive our online marketing strategy and contents.

Role 3: Script writers for Digital Marketing

Responsibilities:

crafting scripts for various mediums such as Whitepapers, LinkedIn posts, and newsletters.

transforming the technical content provided into scripts that are both understandable and engaging for the intended audience.

ensure accuracy and relevance in the scripts.

Qualifications:

1. Demonstrated experience in digital marketing, with a specialized focus on LinkedIn.
2. Proficient in content creation and design with a strong portfolio.
3. Familiarity with content calendar management and a commitment to quality assurance.
4. Possesses an analytical mindset with the ability to interpret and leverage performance metrics.
5. Excellent communication skills, both written and verbal.
6. Capability to work independently and meet deadlines effectively.

Join our dynamic team and contribute to the success of our digital marketing initiatives. Interested candidates are encouraged to submit their resumes and a succinct cover letter outlining their relevant experience.