Digital Marketing Specialist

Responsibilities:

• Develop and execute comprehensive advertising campaigns across various platforms to drive brand awareness, customer engagement, and sales growth.

Utilize graphics AI tools to create visually compelling ad creatives that resonate with target audiences.

• Implement AI marketing techniques, particularly with Google Ads and social media Ads to optimize ad performance and achieve marketing objectives.

Collaborate with the marketing team to analyze marketing data, including campaign results, conversion rates, and online traffic, to derive actionable insights and inform future marketing strategies and campaigns.

• Monitor advertising budgets and expenditures, ensuring efficient allocation of resources to maximize ROI.

Stay up-to-date with industry trends, best practices, and emerging technologies in digital advertising and e-commerce to continuously improve campaign effectiveness.

• Qualifications:

Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.

• Proven experience in e-commerce, with a strong understanding of online retail dynamics and consumer behavior.

Proficiency in graphics AI tools such as Adobe Creative Suite or Canva for designing compelling ad creatives.

• Demonstrated expertise in AI marketing, particularly with Google Ads, including campaign setup, optimization, and performance tracking.

Strong analytical skills with the ability to interpret marketing data and metrics to drive actionable insights and inform decision-making.

• Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.

Creative thinking and problem-solving abilities with a passion for innovation and continuous improvement.

• Advanced degree or certifications in Digital Marketing, Data Analytics, or related field.

Prior experience working with AI-driven marketing platforms or tools.

• Experience with A/B testing methodologies and experimentation frameworks.

Familiarity with web analytics tools such as Google Analytics or Adobe Analytics.

Job Types: Full-time, Permanent, Fresh graduate

Pay: Php25,

• 00 - Php40,000.00 per month
  
  Benefits:
• Company events

Paid training

• Promotion to permanent employee

Schedule:

• 8 hour shift

Day shift

• Holidays

Overtime
Supplemental pay types:

• 13th month salary

Overtime pay