ROLE SUMMARY
Our client is seeking an experienced Google Ads Specialist/Digital Marketing Specialist to oversee and optimize their customers campaigns. This role offers an exciting opportunity to work on diverse projects, including local campaigns, B2B businesses, and international accounts, with a focus on search advertising
WORK SCHEDULE: 8:00 AM 5:00 PM Eastern Daylight Time (8:00 PM 5:00 AM Philippine Standard Time), follows Philippine holidays
POSITION TYPE: Full Time
WORK ARRANGEMENT: Remote
ESSENTIAL FUNCTIONS:
- Build, launch, and manage Google Ads campaigns aligned with client goals and budgets
- Conduct data-driven analyses to recommend new strategies and improvements
- Create comprehensive weekly and monthly performance reports
- Design and monitor A/B and other testing methodologies
- Partner with account managers to ensure campaigns meet client objectives
- Execute day-to-day campaign management tasks, including bid adjustments, negative keyword additions, and ad copywriting
- Monitor performance and budgets proactively and make adjustments as necessary
- Develop and enhance internal processes for Google Ads campaign management
- Provide insights to improve landing page performance and content quality
- Manage Bing Ads campaigns occasionally
QUALIFICATIONS:
- A Bachelor's degree in the related field is preferred
- A Google Ads specialist with 3+ years of experience in campaign management
- Google Ads Certification preferred
- Proven search advertising expertise and familiarity with business-to-business (B2B) and local service campaigns
- Experience with media and research tools such as Google Analytics, SEMrush, etc.
- Knowledge of Meta Ads (Facebook/Instagram) is a plus
- Strong written and verbal communication skills.
- Strong organizational skills and attention to detail
