We are seeking an experienced and dynamic Digital Marketing Specialist to join our team. The ideal candidate should possess exceptional analytical skills and a strong passion for advertising. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies that align with our business objectives and contribute to the company's overall growth and success.
RESPONSIBILITIES:
- Develop and implement comprehensive digital marketing strategies to promote the company's products across various online platforms
- Analyze market trends and consumer insights to identify opportunities for increasing brand awareness and driving sales.
- Manage in-store ads on Lazada and Shopee, ensuring effective execution and optimization.
- Monitor and optimize digital campaigns to ensure they are efficient, effective, and aligned with the companys marketing goals.
- Utilize data-driven insights to make strategic decisions and continuously improve marketing performance.
- Collaborate with cross-functional teams, including product development, sales, and creative departments, to ensure cohesive and effective marketing initiatives.
- Stay updated with the latest trends and best practices in digital marketing, particularly in e-commerce, and recommend innovative approaches to enhance the company's online presence.
- Manage budgets and allocate resources effectively to maximize the impact of digital marketing initiatives.
- Prepare monthly and weekly performance reports across e-commerce platforms.
QUALIFICATIONS:
- Bachelors degree in Marketing, Business Administration, Statistics, Economics, or a related field.
- Minimum of 2 years of experience in digital marketing, with a focus on Lazada and Shopee.
- Ability to work on-site 5 days per week.
- Proven success in developing and implementing digital marketing strategies that increase brand visibility and drive revenue growth.
- In-depth knowledge of e-commerce trends, digital advertising best practices, and social media platforms.
- Passion for staying ahead of industry developments and leveraging emerging trends to drive business success.
- Strong analytical skills and proficiency in using digital marketing tools and platforms for data analysis and performance tracking.
