Digital Marketing Specialist

Lead High-Impact Ad Campaigns and Shape the Future of IT Services

In the ever-evolving realm of IT & Services, stepping into the role of Digital Marketing Manager means becoming the architect of high-impact digital strategies. Picture leading targeted LinkedIn and Google Ads campaigns that connect with top enterprise tech executives, all while enhancing lead generation and optimizing conversion paths. This global position lets you shape innovative marketing solutions without ever packing a suitcase. Dive into data-driven strategies, manage vibrant social media engagement, and refine website performance-all designed to elevate your career to the forefront of digital excellence. Ready to be the catalyst for marketing success

B2B LinkedIn Ads and Google Ads Campaign Management:

• Develop and implement effective ad campaigns across LinkedIn and Google.
  
• Conduct keyword and competitor research.
  
• Create compelling ad copy.
  
• Monitor campaign performance, analyze data, and make data-driven adjustments to optimize conversions and reduce cost per acquisition (CPA).
  
• Ensure a dependable stream of leads each week that matches the ideal customer profile (ICP) of enterprise technology executives.
  

Lead Generation and Conversion Optimization:

• Develop and implement lead generation strategies.
  
• Implement tracking mechanisms and analyze data to identify areas for improving lead generation and conversion rates.
  
• Conduct A/B testing, landing page optimization, and user experience (UX) enhancements to boost lead quality and overall conversion rates.
  

Digital Marketing Leadership:

• Lead the selection of digital marketing channels, strategies, and campaigns.
  
• Proactively manage progress against priorities and set clear expectations with stakeholders, including timelines, progress updates, blockers, support needs, and budget considerations.
  
• (Bonus) Demonstrate experience in growing a marketing team from the ground up.
  

Website Optimization:

• Analyze website performance and user behavior to identify areas for improvement.
  
• Conduct keyword research and implement SEO strategies to enhance website visibility and organic search rankings.
  
• Optimize website design, content, landing pages, and CTAs to increase conversion and lead generation.
  
• Create web and mobile wireframes or visual mockups and collaborate with the development team on implementation.
  

Content and Social Media Management:

• Develop and execute social media strategies to boost brand awareness and drive engagement.
  
• Create and curate compelling content for various channels while adhering to brand guidelines.
  
• Monitor social media platforms, engage with followers, respond to comments, and manage the brand's online reputation.
  

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) across all digital marketing channels.
  
• Maintain and share comprehensive reports on campaign performance, traffic, and lead generation.
  
• Provide actionable insights and recommendations based on data analysis to optimize marketing efforts.
  

Bonus: Omni-Channel and Email Marketing Support:

• Identify opportunities to leverage multiple marketing channels, such as email, social media, website, and offline efforts, for cohesive messaging.
  
• Support the development of email marketing campaigns related to primary responsibilities.
  
• Create engaging email templates, segment email lists, and implement marketing automation strategies.
  
• Monitor email campaign performance, analyze key metrics, and suggest improvements to boost open rates, click-through rates, and conversions.
  

Requirements

The Digital Toolkit You Need to Succeed

Required Experience:

• Familiarity with digital transformation, software development, data engineering, agile development, IT professional services, AI/ML, and generative AI.
  
• Ability to act as a player/coach: willingness to engage hands-on, work autonomously when needed, and provide leadership in a new marketing organization within an established company.
  
• Motivation to drive dependable growth for a startup-minded company.
  
• Strong data-driven and organized approach.
  
• Experience marketing to executives at medium-to-large enterprises.
  
• Background in the healthcare, financial services, and/or technology sectors.
  
• Proficiency in communicating strategies, progress, and performance succinctly to executives.
  

Required Skills:

• Clear verbal and written English communication.
  
• Proactive and clear communication.
  
• Expertise in LinkedIn Ads.
  
• Proficiency with Slack, Microsoft Teams, or similar platforms.
  
• Proficiency in Google Ads and similar tools.
  
• Experience with Google Analytics or equivalent.
  
• Knowledge of Google Tag Manager or equivalent.
  
• Familiarity with Google Search Console and similar tools.
  
• Proficiency with Google Workspace.
  
• Experience with Semrush or comparable tools.
  
• Knowledge of Microsoft Clarity, Hotjar, or similar analytics tools.
  

Optional Skills:

• Experience with Salesforce, HubSpot, or similar CRM platforms.
  
• Proficiency in WordPress or equivalent CMS.
  
• Familiarity with LinkedIn and email automation tools such as Mailchimp, DuxSoup, or similar.
  

Benefits

The Perks of Powering Up with Us

• Day 1 HMO coverage
  
• Permanent WFH arrangement
  
• Prime office location (Easy access to MRT stations, restaurants, and banks)
  
• Fixed weekends off
  
• Free upskilling through Emapta Academy courses (Want to know more Visit )
  
• Free access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
  
• Emapta Lifestyle perks (FoodPanda pro, hotel discounts, and more!)
  
• Unlimited opportunities for employee referral incentives across the organization
  
• Standard government and Emapta benefits
  
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
  
• Fun engagement activities for employees
  
• Mentorship and exposure to global leaders and teams
  
• Career growth opportunities
  
• Diverse and supportive work environment
  

Who's Leading the Digital Charge

Elephant Ventures, LLC, is a leader in IT and digital transformation, dedicated to guiding enterprises in AI-driven innovation and data engineering. For over 20 years, they've helped top executives leverage technology to boost performance, security, and scalability. Elephant Ventures partners with global leaders to foster impactful change through dependable solutions, from generative AI applications to agile software development. Their commitment to excellence has made them a trusted name in the world of digital transformation and strategic growth.

Welcome to Emapta Philippines!

Discover a world of possibilities at Emapta, where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that reflect your skills and commitment. Immerse yourself in a positive work culture that encourages collaboration, innovation, and personal development. We provide you with the platform for your success, empowering you to reach new heights in a supportive and inclusive environment.

With a wide roster of international clients from various industries and a proven track record of success, Emapta offers a stable foundation for your . Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips. Apply now and create a better future with us.

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