Digital Marketing Specialist

Job Responsibilities:

• Digital Marketing Strategy

Conduct market research to identify trends, opportunities, and competitor strategies.

• Develop, implement, and manage digital marketing strategies aligned with overall business goals.

Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.

• Strategize and create various campaigns on how to increase sales conversion in different digital platforms.

• Content Strategy

Develop and oversee the content calendar for digital platforms, ensuring alignment with brand messaging and target audience preferences.

• Create and optimize contents for various online channels.

Create digital marketing campaigns in support to other Marketing teams (e.g., Ad boosting, Webinar, content posting, etc.).

• Analytics and Reporting:

Monitor and analyze campaign performance metrics.

• Provide regular reports, insights & recommendations, and adjusting strategies based on performance data.

Track ROI and report on the success of every campaign.

• Influencer Marketing

Identify, build, and maintain relationships with influencers, coordinating campaigns, negotiating terms & contracts, and analyzing performance metrics.

• Identify target audiences and suitable influencers based on brand values and demographics.

Ensure influencers adhere to brand guidelines and campaign objectives.

• Track ROI and report on the success of each influencer.

• Budget Management & Others

Ensuring efficient allocation of resources and optimal return on investment (ROI).

• Other tasks may be assigned from time to time.

Work closely with cross-functional teams to ensure a cohesive and integrated approach to marketing efforts.

• Job Qualifications:

Candidate must possess a Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or any related course.

• With at least 1-2 years experience in Digital Marketing, or any related field is required.

Excellent project management, marketing, and administrative software skills.

• Experience with social media management and content creation.

Knowledge of SEO and digital marketing best practices.

• Demonstrate a level proficiency in the complexity social media, writing, project management and in creating dynamic content.

Possess excellent interpersonal skills and communication skills.

Job Type: Full-time

Benefits:

• Company Christmas gift

Company events

• Employee discount

Free parking

• Health insurance

Opportunities for promotion

• Promotion to permanent employee

Schedule:

• 8 hour shift

Monday to Friday
Supplemental Pay:

• 13th month salary

Ability to commute/relocate:

• Mandaluyong City: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

Digital Marketing: 1 year (Preferred)