Digital Marketing Specialist

Job Description

We are looking for an SEO expert to manage all search engine optimization and marketing activities.

A Digital Marketing Specialist analyzes, reviews, implements, and monitors changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

• Digital Marketing Specialist Responsibilities:

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

• Analyze competitor websites and search results for organic traffic insights

Research and implement content recommendations for organic SEO success

• Execute tests, collect, and analyze data

Track events, analyze website analytics, and track data using Google Analytics, Tag Manager, Search Console, and other similar tools.

• Optimize copy and landing pages for search engine optimization

Assist the content team in the creation of high quality, informative SEO content

• Write powerful calls-to-action and meta details to increase click-through rates and convert visitors

Develop and implement link building strategy

• Monitor the algorithms set by the search engines to keep up to date with changes

Keep pace with SEO, search engine algorithms, and internet marketing industry trends and developments

• Minimum Qualifications

Requirements and Qualifications:

• BS/MS degree in a quantitative, test-driven field

Minimum 3+ years of directly related Search Engine Optimization experience

• In-depth experience with website analytics and tracking tools (e.g, Google Analytics, Tag Manager, Adwords, Search Console, etc.)

Digital Marketing Certification (e.g. Google/Hubspot) is an advantage.

• Experience with A/B and multivariate experiments

Knowledge of ranking factors and search engine algorithms

• A deep understanding on how to rank websites using On and Off Page whitehat strategies

Experience with content writing, building backlinks, and optimizing web pages

• Knowledge on basic programming language and CMS (HTML, Javascript, CSS, Wordpress, etc.)

High-quality reporting, copywriting and analytic skills.

• Problem solving ability, structured thinking and the ability to understand complex issues.

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

• Ability to clearly and effectively articulate thoughts and points

Self-starter, strong initiative, and leadership skills

• Ability to work within a team and independently

Job Type: Full-time

Pay: Php30,

• 00 - Php40,000.00 per month
  
  Benefits:
• Flextime

Free parking

• On-site parking

Schedule:

• 8 hour shift

Supplemental pay types:

• 13th month salary

Ability to commute/relocate:
* Ortigas Pasig: Reliably commute or planning to relocate before starting work (Required)