Position :Digital Marketing Specialist
Work Hours :Monday to Friday 8am-5pm EST
Salary Range :$1,000-$1,100 (Depending on the interview result and client's
approval)
About the Company:
It is a family-owned plumbing, electric, heating, and air conditioning company.
Responsibilities:
- Conduct keyword research and analysis to identify the most effective SEO/SEM strategies
- Develop and implement SEO/SEM campaigns that increase website traffic and improve search engine rankings
- Analyze and report on campaign performance, including traffic, conversions, and ROI
- Stay up-to-date with the latest trends and best practices in SEO/SEM to ensure effective campaigns
- Collaborate with internal and external teams to develop and execute integrated marketing campaigns
- Manage and optimize paid search campaigns, including keyword research, ad copy development, and bid management
- Monitor and analyze website analytics to identify opportunities for website optimization
Requirements
- Highly skilled in tools required to make beautiful and compelling content that can be used on social media, our website and marketing materials
- 2+ years of experience in photoshop, Canva and other content creation tools
- Experienced with video creation and editing to create compelling short-form content that can be used for social media purposes
- Experience with broader marketing, including social media campaigns
- Very strong written skills with the ability to write blog posts
- Should have SEO experience and be knowledgeable on implementing SEO tactics to write compelling blog posts
- With experience working with HVAC company, a plumbing company or an electrical company is preferably
